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<p>Introduction 1<br /> <br /> <b>Part I: Making Your Mark as an Innovator 9</b><br /> <br /> Chapter 1: Taking an Innovative Approach to Work 11<br /> <br /> Chapter 2: Creating an Innovative Career Path 33<br /> <br /> Chapter 3: Leading with Creative Vision 45<br /> <br /> Chapter 4: Innovating in Sales and Marketing 67<br /> <br /> Chapter 5: Being an Innovative Strategist 79<br /> <br /> <b>Part II: Stimulating Your Creative Side: Thinking in New and Different Ways 99</b><br /> <br /> Chapter 6: Getting Juices Flowing in Brainstorming Sessions 101<br /> <br /> Chapter 7: Mastering Advanced Brainstorming 121<br /> <br /> Chapter 8: Going Beyond Brainstorming 143<br /> <br /> Chapter 9: Turning Problems into Opportunities for Innovation 159<br /> <br /> Chapter 10: Going Shopping for Innovations 171<br /> <br /> Chapter 11: Coming Up with Creative Combinations 183<br /> <br /> <b>Part III: Applying Creativity and Innovation to Daily Challenges 197</b><br /> <br /> Chapter 12: Delivering Fresh Presentations and Proposals 199<br /> <br /> Chapter 13: Negotiating Creative Win–Wins 219<br /> <br /> Chapter 14: Innovating to Save Costs 231<br /> <br /> <b>Part IV: Implementing a Major Innovation 245</b><br /> <br /> Chapter 15: Managing the Development of an Innovative Idea 247<br /> <br /> Chapter 16: Spreading the Word to Diffuse Your Innovation 261<br /> <br /> Chapter 17: Protecting Intellectual Property 275<br /> <br /> Chapter 18: Building a Business Around Your Innovation 295<br /> <br /> <b>Part V: The Part of Tens 309</b><br /> <br /> Chapter 19: Ten Creative Ways to Boost Your Career 311<br /> <br /> Chapter 20: Ten Tips for More Innovative Meetings 317<br /> <br /> Chapter 21: Ten Ways to Stimulate Your Creative Genius 323<br /> <br /> Chapter 22: Ten Tips for Better Implementation of Your Ideas 331<br /> <br /> Index 339</p>

<b>Alexander Hiam</b> is the author of more than twenty popular books on business, including <i>Marketing For Dummies</i> and <i>Marketing Kit For Dummies</i>. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

<b>Channel your creative prowess to boost your success in business</b> <p>Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.</p> <ul> <li> <p>Think outside the box — learn how to tap into your creative energy and apply it to every area of the business milieu</p> </li> <li> <p>Take the reigns — make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights</p> </li> <li> <p>Brainstorm your worries away — find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply</p> </li> <li> <p>Turn crisis into progress — discover how creative thinking can turn problems into opportunities for innovative progress</p> </li> <li> <p>Get the word out — show your team how to trade in old ways of thinking to bring innovation to life</p> </li> </ul> <p>Open the book and find:</p> <ul> <li> <p>The importance of refreshing your sales and marketing functions</p> </li> <li> <p>Advice on breaking down barriers to change</p> </li> <li> <p>How to identify your leadership style</p> </li> <li> <p>Ways to introduce creative practices to your daily routine</p> </li> <li> <p>Tips on writing a creative brief</p> </li> <li> <p>Innovative branding strategies and web promotions</p> </li> <li> <p>How to profit from the product life cycle</p> </li> <li> <p>Brainstorming ideas to get the creative juices flowing</p> </li> </ul> <p>Learn to:</p> <ul> <li> <p>Harness creative thinking to boost productivity and revenue</p> </li> <li> <p>Give your company its competitive edge through fresh thinking</p> </li> <li> <p>Invent new products or services for a changing market</p> </li> <li> <p>Combine existing ideas or products into a new design</p> </li> </ul>

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