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<p>Credits ix</p> <p>About the author x</p> <p>Inspiration 1</p> <p><b>Part 1 Right brain, left brain 14</b></p> <p>Track 1: Fast Growth 17</p> <p>1.1 The seven lives of business 20</p> <p>Insight 1: Crocs 27</p> <p>1.2 The engine of value creation 30</p> <p>Insight 2: Red Bull 37</p> <p>1.3 Platforms for accelerating growth 39</p> <p>Insight 3: GE 48</p> <p>Track 2: Business Bubbles 53</p> <p>2.1 Riding the growth waves 57</p> <p>Insight 4: Kikkoman 59</p> <p>2.2 Business hotspots 61</p> <p>Insight 5: Second Life 67</p> <p>2.3 Unlocking the growth drivers 70</p> <p>Insight 6: Li & Fung 74</p> <p>Track 3: Entrepreneurial Leaders 77</p> <p>3.1 Seven Lives, Seven Leaders 79</p> <p>Insight 7: Apple 81</p> <p>3.2 Entrepreneurs, Leaders and Managers 85</p> <p>Insight 8: Shanghai Tang 91</p> <p>3.3 The new business leaders 93</p> <p>Insight 9: Umpqua Bank 97</p> <p><b>Part 2 Future back, now forward 102</b></p> <p>Track 4: Growth Markets 105</p> <p>4.1 Finding new markets first 108</p> <p>Insight 10: Nike 111</p> <p>4.2 Growing with adjacency 115</p> <p>Insight 11: Disney 119</p> <p>4.3 The best markets 123</p> <p>Insight 12: Tchibo 125</p> <p>Track 5: Smarter Strategies 129</p> <p>5.1 Business with a high purpose 131</p> <p>Insight 13: Diageo 134</p> <p>5.2 Making the right choices 138</p> <p>Insight 14: Natura 145</p> <p>5.3 Business Jazz 147</p> <p>Insight 15: Gucci 152</p> <p>Track 6: Business Innovation 155</p> <p>6.1 Getting a new worldview 157</p> <p>Insight 16: Cirque du Soleil 161</p> <p>6.2 The power of concepts 163</p> <p>Insight 17: 3M 166</p> <p>6.3 Disruptive Creation 168</p> <p>Insight 18: Zara 177</p> <p><b>Part 3 Outside in, inside out 182</b></p> <p>Track 7: Customer Power 185</p> <p>7.1 Deep diving for insights 188</p> <p>Insight 19: Diesel 192</p> <p>7.2 Getting a customer perspective 196</p> <p>Insight 20: FC Barcelona 199</p> <p>7.3 Being a customer business 203</p> <p>Insight 21: Bang & Olufsen 205</p> <p>Track 8: Brand Propositions 209</p> <p>8.1 Brands that define you 211</p> <p>Insight 22: Chupa Chups 215</p> <p>8.2 Propositions that engage you 217</p> <p>Insight 23: Stella Artois 222</p> <p>8.3 Experiences that do more for you 224</p> <p>Insight 24: Tate Modern 227</p> <p>Track 9: Market Networks 231</p> <p>9.1 The power of networks 233</p> <p>Insight 25: Net a Porter 234</p> <p>9.2 Customer Networks 237</p> <p>Insight 26: Current TV 239</p> <p>9.3 Network marketing 241</p> <p>Insight 27: News Corporation 244</p> <p><b>Part 4 Radical ideas, practical action 248</b></p> <p>Track 10: Energizing People 251</p> <p>10.1 Building a passion for people 255</p> <p>Insight 28: Google 258</p> <p>10.2 Living the new workstyle 262</p> <p>Insight 29: Ferrari 267</p> <p>10.3 Igniting your own potential 269</p> <p>Insight 30: Fedex 271</p> <p>Track 11: Inspiring Change 275</p> <p>11.1 The agenda for change 279</p> <p>Insight 31: Proctor & Gamble 281</p> <p>11.2 Making change happen 284</p> <p>Insight 32: Marks & Spencer 289</p> <p>11.3 Transformational leaders 292</p> <p>Insight 33: Haier 294</p> <p>Track 12: Delivering Results 297</p> <p>12.1 Building the invisible business 298</p> <p>Insight 34: Green & Blacks 302</p> <p>12.2 Managing for high performance 305</p> <p>Insight 35: Porsche 309</p> <p>12.3 Searching for the edge 312</p> <p>Insight 36: Berkshire Hathaway 315</p> <p>The Genius Lab 320</p> <p>Business Brainscan 327</p> <p>More Genius 336</p> <p>Index 341</p>

<i>“…it simply can’t fail to be one of the best business books of the year!”</i> (BusinessOpportunitiesAndIdeas.co.uk, September 1st 2008)

<b>Peter Fisk</b> is a highly experienced business strategist, consultant to business leaders worldwide, an inspiration business speaker and a business entrepreneur. He has spent many years working with the likes of British Airways and Coca-Cola, Marks & Spencer and Microsoft, Virgin and Vodafone.<br /> He is author of the best-selling book <i>Marketing Genius</i>, which has been translated into 24 languages, and The complete CEO. he is described by <i>Business Strategy Review</i> as 'one of the best new business thinkers'.<br /> Peter started his career as nuclear physicist, before getting into the supersonic world of marketing at British Airways with roles in brands and marketing, strategy and leadership development.<br /> He was CEO of the world's largest professional marketing organization, the Chartered Institute of Marketing. He also led the global strategic marketing consulting team of PA Consulting Group, was managing director of Brand Finance, and a partner of strategic innovators The Foundation.<br /> He is founder and CEO of The Genius Works, helping business leaders around the world to think differently - to develop and implement more inspired strategies, innovation and marketing. He recently launched <i>The Marketing Fast Track</i> and hosts CNBC's <i>The Marketing Show</i>.<br /> He is an accomplished international speaker on all aspects of business Strategy and leadership innovation and marketing, customers and brands. He is thoughtful and considered, provocative and entertaining - capturing what's hot, what works, and what's next.<br /> He defines the merging agenda for business, working across the world with companies and their leaders, to make the best ideas happen practically and successfully.<br /> For more information visit www.thegeniusworks.com or email peterfisk@peterfisk.com

<b>Genius = Intelligence + imagination = extraordinary results.</b> <p>Drive more profitable, sustainable growth in today's crowded and connected markets with <i>Business Genius</i>. Explore the challenges of strategy and innovation, leadership and change as you grow your business - and yourself - to achieve high performance.</p> <p>From the craze for crocs to the cool of Diesel; the secrets of Kikkoman and energy of Red Bull; the vision of Google and the disruption of Current TV; the revolution of Proctor & Gamble and the phenomenon of Umpqua Bank - this book captures the best insight from around the world, and sets a new agenda for today's business.</p> <p>Seeing things differently is the foundation of genius. Explore the best opportunities in established and emerging markets, innovate concepts and markets rather than just developing products, and make change happen that engages your people and engages your customers. Most importantly , turn your ideas into practical action and profitable impact.</p> <p><b>A more inspired approach to business growth.</b></p> <p>Inspired by the secrets of market leaders around the world: Apple, ban & Olufsen, FC Barcelona, Berkshire Hathaway, Chupa Chups, Cirque du Soleil, Disney, FedEx, Ferrari, GE, Green & Blacks, Gucci, Haier, Li & Fung, 3M, Marks & Spencer, Natura, Net a Porter, News Corporation, Nike Porsche, Second Life, Shanghai Tang, Stella Artois, Tate Modern, Tchibo, Zara...and more.</p>

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