Details

Bringing Strategy Back


Bringing Strategy Back

How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change
1. Aufl.

von: Jeffrey L. Sampler

19,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 28.10.2014
ISBN/EAN: 9781118830086
Sprache: englisch
Anzahl Seiten: 224

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Beschreibungen

<b>Reconsider Strategy and Make Planning Relevant</b> <p>In <i>Bringing Strategy Back</i>, strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today's competition is more asymmetrical than ever. The upshot for managers is that they need to reorient their approach to absorb the shocks and surprises that strike at a moment's notice. Only then can strategic planning reliably play its part.</p> <p>Leaders all around the world at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient. <i>Bringing Strategy Back</i> rises to the challenge and presents a new prescriptive model. It introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence. Based on the author's in-depth research in the world's most tempestuous markets, the model delivers several must-have qualities that interact and work together in an ongoing process: Accuracy, Agility, Momentum, and Foresight. With this new framework, <i>Bringing Strategy Back</i> shows how to be prepared and proactive, rather than reactive, even when the future is uncertain.</p>
<p>Foreword by <i>Vijay Govindarajan</i> v</p> <p>Introduction 1</p> <p>1 Strategic Shock Absorbers 13</p> <p>2 Accuracy 23</p> <p>3 Agility 47</p> <p>4 Momentum 77</p> <p>5 Foresight 109</p> <p>6 Execution 131</p> <p>7 Driven by Values 145</p> <p>8 Management Innovation from Fast-Moving Markets 171</p> <p>Notes 193</p> <p>The Author 203</p> <p>Index 205</p>
<p><b>JEFFREY SAMPLER</b> is an adjunct professor of strategy and technology at China Europe International Business School (CEIBS). His work has appeared in publications such as <i>Fortune,</i> <i>Journal of Management Studies</i>, and <i>Sloan Management Review</i>. Dr. Sampler has served on the boards of FTSE 100 corporations and start-ups and has been an advisor to two heads of state. He is regularly featured in top media outlets like <i>Newsweek</i>, BBC, and CNBC.
<p>For a time, it looked as if strategy had slipped to the very bottom of the management agenda. The world changes so fast that it makes little sense to rely on standard models of prediction. After all, five-month plans are rendered obsolete the instant competitive winds shift, not to mention the once-vaunted five-<i>year</i> plans. So where does this leave executives who need to prepare for the future? <i>Bringing Strategy Back</i> presents a compelling case that strategy can be reinvented and retooled to become more relevant than ever. <p>At the onset of this prescient and provocative book, strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today's competition is more asymmetrical than ever. The upshot for managers is that they need to reorient their approach to absorb the shocks and surprises that strike at a moment's notice. Only then can strategic planning reliably play its part. <p><i>Bringing Strategy Back</i> rises to the challenge and presents a new prescriptive model. It introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence. Based on the author's in-depth research in the world's most tempestuous markets, the model delivers several must-have qualities that interact and work together in an ongoing process: Accuracy, Agility, Momentum, and Foresight. With this new framework, <i>Bringing Strategy Back</i> shows how to be prepared and proactive, rather than reactive, even when the future is uncertain. <p>The message in <i>Bringing Strategy Back</i> is a hopeful one for leaders who have struggled to keep up in a world where fast moving markets have shifted the focus of their operations: with certain modifications, it is possible to rely on strategic planning. The ideas here are illustrated in a number of engaging case studies that show the book's framework in action. Because many of these cases come from Asia and the Middle East—markets that have operated amidst convolution and chaos for decades—leaders at multinationals will come away with an altered perspective on how to compete in these markets and all others. In the end, leaders at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient.

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