Book Yourself SolidThe Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. Build a solid foundation for a stellar public image Enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.
Acknowledgments ix Author’s Note xi Preface xv MODULE ONE Your Foundation 1 Chapter 1 The Red Velvet Rope Policy 3 Chapter 2 Why People Buy What You’re Selling 16 Chapter 3 Develop a Personal Brand 32 Chapter 4 How to Talk About What You Do 48 MODULE TWO Building Trust and Credibility 61 Chapter 5 Becoming a Likeable Expert in Your Field 63 Chapter 6 The Book Yourself Solid Sales Cycle Process 76 Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 95 Chapter 8 The Power of Information Products 108 MODULE THREE Simple Selling and Perfect Pricing 125 Chapter 9 Perfect Pricing 127 Chapter 10 Super Simple Selling 141 MODULE FOUR The Book Yourself Solid Six Core Self-Promotion Strategies 151 Chapter 11 The Book Yourself Solid Networking Strategy 155 Chapter 12 The Book Yourself Solid Direct Outreach Strategy 177 Chapter 13 The Book Yourself Solid Referral Strategy 199 Chapter 14 The Book Yourself Solid Speaking Strategy 210 Chapter 15 The Book Yourself Solid Writing Strategy 237 Chapter 16 The Book Yourself Solid Web Strategy 256 PART 1: Designing Your Website 258 PART 2: Getting Visitors to Your Website 270 PART 3: Building Your Social Media Platform 281 Final Thoughts 290 References 293 How to Reach Michael Port 295 About the Author 296 Index 297
MICHAEL PORT is a small business expert and celebrated public speaking coach, host of the Steal the Show podcast, and the New York Times and Wall Street Journal bestselling author of six books, including Steal the Show, Beyond Booked Solid, Book Yourself Solid ILLUSTRATED, The Contrarian Effect, and The Think Big Manifesto.
Praise for Book Yourself Solid "Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!" — Michael E. Gerber, founder of E-Myth Worldwide and author of The E-Myth "Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later." — Seth Godin, author of Permission Marketing and Purple Cow "Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small." — Daniel H. Pink, author of A Whole New Mind and Free Agent Nation "If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!" —Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking The Secrets to Promoting Yourself to Success People want your services because you're good at what you do—and with Book Yourself Solid, you can master a proven strategy for purposeful growth that will maximize the potential of your business. This extensively updated and expanded Third Edition puts you at the cutting edge of customer relationship management with the latest strategies, techniques, and soft skills for retaining and attracting clients. Discover why more than a million business owners stay booked solid by using: Step-by-step techniques for developing your personal brand by controlling the narrative, keeping a selective client list, and earning trust Expert tools and rules of thumb you can depend on for pricing your service at competitive rates and easily selling your brand by attracting genuine interest A turnkey, how-to section for building your website, generating visitor traffic, and managing the optimal social media platform Even if you hate marketing and selling, Book Yourself Solid, Third Edition, will keep clients coming to you.
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