Better Together

Better Together

8 Ways Working with Women Leads to Extraordinary Products and Profits
1. Aufl.

von: Jonathan Sposato

18,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 30.11.2017
ISBN/EAN: 9781119452089
Sprache: englisch
Anzahl Seiten: 208

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.


Better Together provides powerful and implementable solutions to fostering gender equality in your business. As a result, your business will be more successful, your customers will be happier with better products/services, and your employees will be much more fulfilled. Women are one half of our species and over half of the earth’s population. There is no product or service women don’t buy. And yet, today only twenty-four women CEOs lead America’s Fortune 500 companies. If you survey the landscape of founders who’ve created the most successful companies of recent years, you will mostly find white males. Zuckerberg, Dorsey, Cheskey, Kalanick, Evan Spiegel—captains of Facebook, Twitter, Airbnb, Snapchat—revolutionary founders who have created massively valuable companies impacting billions. Does this mean that women don’t have great ideas, that women don’t build and lead great companies? The goal of Better Together is to provide managers, employees, CEOs, and board members a guide to build a sustainable robust female workforce at all levels.
JONATHAN SPOSATO is chairman and co-founder of Geekwire, PicMonkey, and, and, in general, a serial startup founder. Since his early days as a high-performing player on the first Xbox and Xbox games business, he's gone on to add numerous awards for innovation, voted "CEO of the Year" for, receiving the University of Washington's "Man of Integrity" award, and becoming the only person to sell two companies to Google. He recently promised all his future investments to female-founded companies—another first in the technology industry.
"When women are present, great things happen," according to Jonathan Sposato. As a perpetual innovator and world-class leader in the technology industry, he's shown many teams how to raise a startup into a disruptive phenomenon. In 2015 he became the first male investor who vowed to only fund startups with at least one female co-founder. Now, in this much-needed guidebook to being the change we need in business, he sheds light on the tremendous value women bring to leadership teams and details an eight-step strategy for evolving your workforce into a high-performing, gender-balanced unit. Better Together is the deeply authentic and authoritative resource business owners, board members, and leaders at all levels need to develop a culture optimized to attract and retain the top talent in the industry regardless of gender. Through firsthand accounts, high-quality data, and real-world examples, it clearly reveals how too many corporate cultures cripple the company by feeding into outdated ways of thinking and behaving that are exclusionary to women. You don't need to be a woman to understand this widely proven approach! It's written by a man who has spent his entire life looking in from the outside and found his way to achieving singular success by selling two companies to Google. Jonathan directly attributes the success of one of those companies to its completely balanced male to female team, and inside he gives you the fully attainable secrets to creating a workplace culture where every employee is empowered and encouraged to reach their full potential. Conveniently organized into specific solutions to the biggest walls dividing the collective power of your team, this everyday reference should be at your fingertips for its: Actionable steps you can take to optimize your behavior, mindset, and communication style to create a gender-balanced team, department, and company culture Comprehensive coverage of current gender-equity issues based on up-to-date gender communication research, recruitment practices, gender legislation, and personal insights from pioneers in gender awareness Authoritative guidance on developing better products, increasing profitability, and improving employee retention—all while cutting costs—by leading a gender-balanced workforce If you don't see an equal number of women and men when you look around your organization, get Better Together and watch your bottom line grow the closer you get to balanced.
Build High-Performing Organizations with a Gender-Balanced Workforce Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits offers a rare and startling look at the business world through the lens of an expert looking in and plots out how all types of businesses can gain a competitive advantage and excel past competitors by simply nurturing an equal blend of men and women on leadership teams and staff. Author Jonathan Sposato knows the challenges facing women in startup tech and venture capital today because he specifically builds his companies with-out those obstacles. He credits the unprecedented success of his businesses on his brand of gender-balanced culture, and in this fully practical guidebook to his celebrated style of team building, he puts his eight secrets to profiting through diversity in your hands. By fine tuning your behaviors, communication style, and approach to leadership building, both men and women can achieve their individual potential to produce: A more successful business A growing customer base loyal to better products and services A fully committed and fulfilled workforce His success is not an anomaly—and you might think there were more women in tech based on the data, but women aren't finding equal access to career-advancing opportunities in corporate cultures lacking in eight specific criteria. With the same entertaining and informative delivery that makes him a sought-after speaker worldwide, Jonathan walks you through adjusting your own culture to open the full potential of your workforce. The data will amaze you and the real-world voices will inspire you, and with Better Together you can achieve more success with more women on your team.

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