Details

Preface. <p>Acknowledgments.</p> <p>Prologue. A Case Study for Beating The System.</p> <p>Chapter 1. Bureaucracy: The Enemy of Business Success.</p> <p>Chapter 2. The 11 Simple Secrets.</p> <p>Chapter 3. Secret #1: Build Parallel Interests.</p> <p>Chapter 4. Secret #2: Be an Architect of the Future.</p> <p>Chapter 5. Secret #3: Be Decisive, Multifaceted and Ethical to a Fault.</p> <p>Chapter 6. Secret #4: Know the Risk--Measure the Reward.</p> <p>Chapter 7. Secret #5: Communication. Be a Shower not a Teller.</p> <p>Chapter 8. Secret #6: Power to the People.</p> <p>Chapter 9. Secret #7: Become a Trust Builder.</p> <p>Chapter 10. Secret #8: Sharing Wealth Increases Wealth.</p> <p>Chapter 11. Secret #9: Be Consistent, Constant and Concise.</p> <p>Chapter 12. Secret #10: Treat Important People Like Important People.</p> <p>Chapter 13. Secret #11: Do Simple Things--Simply DO Them.</p> <p>Chapter 14. Building from the Inside Out: Lessons I Learned in Creating AIMS.</p> <p>Epilogue: Certificate of Guaranteed Entrepreneurial Success.</p> <p>Appendix. Sample Memo to the Gods.</p> <p>Index.</p>

<p>Robert W. MacDonald is a true visionary and business contrarian who rose from a door-to-door insurance salesman to the very pinnacle of the corporate world. He was the founder, CEO, and chairman of LifeUSA, a life insurance company which was formed in 1987 and sold to Allianz SE for $500 million. He retired as chairman and CEO of Allianz North America. He is also the author of Cheat to Win: The Honest Way to Break All the Dishonest Rules in Business.</p> <p>For more information, please visit www.cheattowin.net.</p>

<p>Praise for</p> <p>Beat The System</p> <p>"The equivalent of an MBA all in one great book! MacDonald's entrepreneurship provides intellectual energy to transform dreams into reality."<br /> —Ken Dahlberg, entrepreneur extraordinaire and decorated World War II Flying Ace, founder, Dahlberg Hearing, Miracle Ear, and Carefree Capital, Inc.</p> <p>"This is a gloves-off call to action, from America's most authoritative expert on the idea and action known as entrepreneurship. MacDonald not only knows what to do, he coaches and exhorts you to do it, and do it well!"<br /> —John Klymshyn, bestselling author of The Ultimate Sales Managers' Guide and How to Sell Without Being a Jerk!</p> <p>"MacDonald gives his readers permission to beat the system and then identifies what it takes to create that entrepreneurial culture, honestly, through creativity and innovation. His practical approach provides guidance for anyone looking to reinvent themselves."<br /> —Sally J. Smith, Chief Executive Officer, Buffalo Wild Wings, Inc.</p> <p>"If you've ever dreamed of owning your own business, or just breaking away from the corporate drones that surround you, MacDonald gives you the perfect road map. His eleven secrets come from his own experience as a successful entrepreneur in a bureaucratic world, so you know they work. A great read!"<br /> —Warren Greshes, author of The Best Damn Sales Book Ever</p> <p>"In America we are constantly bombarded by messages that say: This is the land of opportunity! Go for it! Live your dreams! And yet the system is designed to take the wind out of our sails and keep us stuck exactly where we are. In his terrific new book, MacDonald reveals how to take your job or your business exactly where you want it to go. If you ever feel like the system is keeping you down—buy this book and read it now!"<br /> —Joe Calloway, author of Work Like You're Showing Off!</p> <p>"Caution: Using the lessons from this book will turn your slow, unresponsive company into a nimble, focused, and ferocious competitor. MacDonald provides a hands-on guide for building a culture that delivers results year in and year out."<br /> —Randy G. Pennington, author of Results Rule!</p>

US