Details

<p>Foreword xvii</p> <p>Introduction xix</p> <p><b>Section I Strategic Benefit Auctions: The New Catalyst for Philanthropy</b></p> <p>1 The Shift: Event Transaction to Philanthropic Transformation 3</p> <p>2 Bid High and Prosper: Are Auctions Right for You? 16</p> <p>3 Energize and Empower Your Board and Team 33</p> <p>4 Make Your Auctioneer Your Quarterback 47</p> <p><b>Section II Designing Strategic Benefit Auctions</b></p> <p>5 Attract the Right People First 71</p> <p>6 Procure Incredible Auction Items 87</p> <p>7 Make Your Show Flow 104</p> <p>8 Communicate Donor Impact 124</p> <p>9 Measure Impact 142</p> <p>10 Leverage New Technology 155</p> <p><b>Section III Conducting Strategic Benefit Auctions for Donors and Dollars</b></p> <p>11 Optimize Silent Auctions for Loud Results 169</p> <p>12 Maximize the True Worth of Your Live Auction 183</p> <p>13 Ignite Generosity with Fund-a-Need Special Appeals 196</p> <p>14 Add Strategic Income Streams (…and Fun) 211</p> <p><b>Section IV Leveraging Strategic Benefit Auctions</b></p> <p>15 Keep the Money Flowing 225</p> <p>Acknowledgments 238</p> <p>Resources 240</p> <p>References 243</p> <p>A Final Call: Giving Back and Passing Forward 245</p> <p>Index 247</p>

<p><b>KATHY KINGSTON, CAI, BAS,</b> founder, Kingston Auction Company, is an award-winning thought leader and consultant in fundraising and auctions. She has raised millions of dollars for non-profit and educational organizations in the US. Ms. Kingston founded the Fundraising Auction Academy to teach advanced fundraising and consulting to nonprofit executives, professional auctioneers and consultants. Kingston Auction Company is the premier resource for record-breaking fundraising auctioneers, education, and strategies.

<p><b>PRAISE FOR A HIGHER BID</b> <p>"Kathy Kingston works magic in auction fundraising, and she's created magic in this book, because readers will emerge realizing that they are on an entirely new level of proficiency." <br/><b>—Alan Weiss,</b> Author, <i>Million Dollar Consulting</i> and <i>The Consulting Bible</i> <p>"Any fundraiser who doesn't read this book is in the wrong business." <br/><b>—Stuart Paskow,</b> CEO and Founder, Mitch-Stuart, Inc. Destinations of Excellence <p>"Kathy Kingston has helped hundreds of professional benefit auctioneers increase revenue for their nonprofit and school clients. Now she has written an excellent easy-to-read book, <i>A Higher Bid,</i> full of profitable, asy-to-implement ideas designed to help you do the same!" <br/><b>—Hannes Combest,</b> CEO, National Auctioneers Association <p>"If you've ever participated in a badly-organized, underwhelming fundraising event—and who hasn't—read this book. Kathy Kingston's practical wisdom, good humor, and generous spirit shine through on every page. You'll raise more money and, even better, you'll have more fun." <br/><b>—Andy Robinson,</b> author, <i>Train Your Board (and Everyone Else) to Raise Money</i> <p>"I'm SOLD! Filled with energy, enthusiasm and empowerment, <i>A Higher Bid</i> showcases ultimate strategies for fundraising professionals and volunteers alike!" <br/><b>—Gail Feinstein,</b> Vice President, Marketing/Community Relations, USI Insurance Services <p>"If your organization does special event fundraising (or wants to), Kathy Kingston's book is a necessity. Don"t waste your time reinventing the wheel; this book shows you the exact steps to create memorable—and profitable—events." <br/><b>—Dorie Clark,</b> adjunct professor at Duke University's Fuqua School of Business and author of <i>Reinventing You</i> and <i>Stand Out</i> <p>"Kathy Kingston is at the top of her game and her book <i>A Higher Bid</i> will take you to the next level of fundraising" <br/><b>—Paul C. Behr,</b> past president, National Auctioneers Association

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