Details
Tumblr
Digital Media and Society 1. Aufl.
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16,99 € |
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| Verlag: | Wiley |
| Format: | EPUB |
| Veröffentl.: | 23.08.2021 |
| ISBN/EAN: | 9781509541102 |
| Sprache: | englisch |
| Anzahl Seiten: | 240 |
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Beschreibungen
<p>Launched in 2007, tumblr became a safe haven for LGBT youth, social justice movements, and a counseling station for mental health issues. For a decade, this micro-blogging platform had more users than either Twitter or Snapchat, but it remained an obscure subculture for nonusers.</p> <p>Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin offer the first systematic guide to tumblr and its crucial role in shaping internet culture. Drawing on a decade of qualitative data, they trace the prominent social media practices of creativity, curation, and community-making, and reveal tumblr’s cultlike appeal and position in the social media ecosystem. The book demonstrates how diverse cultures can – in felt and imagined silos - coexist on a single platform and how destructive recent trends in platform governance are. The concept of “silosociality” is introduced to critically re-think social media, interrogate what kinds of sociality it affords, and what (unintended) consequences arise.</p> <p>This book is an essential resource for students and scholars of media and communication, as well as anyone interested in an influential but overlooked platform.</p>
Acknowledgements<br /><br />Prologue<br /><br />Introduction: tumblr, with a small t<br /><br />1: tumblr structure<br /><br />2: tumblr sociality<br /><br />3. Fame<br /><br />4. Fandom<br /><br />5: Social justice<br /><br />6. NSFW<br /><br />7: Mental health<br /><br />Conclusion: ‘beautiful hellsite’<br /><br /><br /><br />References<br /><br />Notes<br /><br />Index
<p>“The book absolutely delivers on this premise, serving as an excellent primer for the uninitiated, while carrying out a useful analysis of its sociotechnical features that allows one to position tumblr within its historic role in the social media platforms landscape alongside the more popular Facebook and Twitter. … Through flowing writing, humorous anecdotes, and extensive signposting, the authors constantly unpack yet another aspect of the platform, often grounding it in specific spaces and/or periods, yet without losing sense of the broader picture. … It is a timely, interesting, and profoundly enjoyable volume on an object which is oft overlooked in platform and social media research yet has great bearings on both fields.”<br /><b><i>Internet Histories</i></b></p>
<b>Katrin Tiidenberg</b> is Professor of Participatory Culture at Tallinn University.<br /><b>Natalie Ann Hendry</b> is Vice-Chancellor's Postdoctoral Research Fellow in the Digital Ethnography Research Centre and School of Media and Communication at RMIT University.<br /><b>Crystal Abidin</b> is Associate Professor of Internet Studies, Principal Research Fellow, and ARC DECRA Fellow at Curtin University.
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