Details

Strategic Planning Kit For Dummies

3. Aufl.

von: Erica Olsen
25,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	04.01.2023
ISBN/EAN:	9781394157983
Sprache:	englisch
Anzahl Seiten:	384

In den Warenkorb

Als Gutschein

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Titelbeschreibung

Create a roadmap for your company’s future success—the For Dummies way Strategic Planning Kit For Dummies not only teaches you how to build a solid business strategy, but it gives you the tools to do it. Checklists, worksheets, and real-life examples guide you through answering your most pressing questions. Plus, all-new online resources make creating a lasting strategy easier than ever. Build a company vision statement, assess your strategic position, engage your team, and execute your plan—with easy-to-understand instructions and explanations that anyone can follow. This revised edition shows you how to adapt your strategy, plan for the unknown, and stay resilient through all the changes facing today’s businesses. Advice from For Dummies experts will make any business leader’s strategic dreams a reality. <ul> <li>Learn the basics of how to create a long-term business strategy </li> <li>Create your mission and vision statements and a strategic framework</li> <li>Get organized, engage your team, and deploy your strategy through objectives and key results</li> <li>Access resources, worksheets, checklists and more—in the book and online</li></ul>This is the For Dummies guide for business owners and C-suite executives who are building or rethinking their company’s strategy and planning a path for growth. It’s a big job, but you don’t have to do it alone. Dummies has your back.

Inhaltsverzeichnis

Introduction 1 Part 1: Kicking Off Your Strategic Planning Process 9 Chapter 1: What Is Strategic Planning Really? 11 Chapter 2: Why Strategic Planning Works 25 Chapter 3: Getting Set Up for Successful Planning 37 Chapter 4: Identifying Your Strategic Issues 57 Part 2: Sizing Up Your Current Situation 77 Chapter 5: Assessing Your Business and Its Capabilities 79 Chapter 6: Seeing Your Business through Your Customers’ Eyes 99 Chapter 7: Researching the Market to Find New Customers 117 Chapter 8: Identifying Your Opportunities and Threats 139 Part 3: Defining Your Core Purpose and Envisioned Future 163 Chapter 9: Focusing on What You Do Best 165 Chapter 10: Developing Your Mission and Values 183 Chapter 11: Envisioning Your North Star 199 Part 4: Mapping Your Organization’s Path to the Future 211 Chapter 12: Strategizing for Growth and Sustainability 213 Chapter 13: Establishing Your Strategic Goals and Roadmap 233 Chapter 14: Putting Your Plan into Action with Objectives and Key Results 261 Chapter 15: Making Your Plan Measurable 275 Part 5: Living and Breathing Your Plan 289 Chapter 16: Execute, Execute, Execute: Putting Your Plan to Work 291 Chapter 17: Keeping Your Plan Alive with Reviews and Refreshes 307 Chapter 18: Scenario Planning: Answering the What Ifs 317 Part 6: The Part of Tens 329 Chapter 19: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 331 Chapter 20: Ten Tips to Holding Great Strategic Retreats 337 Chapter 21: Ten Ways to Maintain Momentum in Your Planning Process 345 Index 351

Autorenportrait

Erica Olsen is CEO and co-founder of OnStrategy, where she created an online strategic planning system. Erica has facilitated retreats, learning sessions, and consulting projects for organizations looking to enhance their impact.

Back cover copy

Lead your organization to greater growth and impact Strategic Planning Kit For Dummies helps you create a roadmap to the future of your organization. With this hands-on toolkit, you’ll assess where you are today, create a bold vision of the future, and create a roadmap to get there. By the time you’re through this book, you’ll have concrete goals and objectives with measurable outcomes. You’ll also get expert guidance on how to keep your organization focused and connected to your long-term vision of the future. Inside… <ul><li>Understanding what strategic planning is and why it works</li> <li>Casting a big, bold vision </li> <li>Identifying a market-focused strategy</li> <li>Narrowing down your priorities</li> <li>Deploying your strategy with OKRs</li> <li>Running a quarterly strategy refresh & execution cycle</li></ul>