Details

Culture Is the Way


Culture Is the Way

How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence
1. Aufl.

von: Matt Mayberry

18,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 24.01.2023
ISBN/EAN: 9781119913665
Sprache: englisch
Anzahl Seiten: 272

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>A WALL STREET JOURNAL BESTSELLER<br /><br />Energize employee engagement and drive cultural excellence throughout your organization</b></p> <p>In <i>Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, </i>former NFL Pro, world-renowned keynote speaker, and management consultant Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity. In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee. </p> <p>You'll also learn:</p> <ul> <li>How to build a culture where people can become the best version of themselves and transform organizational performance</li> <li>Five common roadblocks that prevent leaders from using culture to get the best from their people and how to overcome them</li> <li>How to implement your playbook for cultural excellence across your entire organization</li> </ul> <p>An essential roadmap to organizational transformation with an unbending focus on the importance of workplace culture, <i>Culture Is the Way</i> will earn a place on the bookshelves of managers, executives, and other business leaders seeking to improve the performance of their team members.</p>
<p>AUTHOR'S NOTE vii</p> <p>FIGURE LIST ix</p> <p>ACKNOWLEDGMENTS xi</p> <p><b>1 Is Culture Powerful? Ask a Football Coach 1</b></p> <p>Success Leaves Clues 4</p> <p>The Larger Room 8</p> <p>Leading Boldly into the Future 10</p> <p>The Power of Culture 13</p> <p>Why This Book and Why Now? 15</p> <p>The Aim of This Book 17</p> <p><b>2 What Exactly Is Culture? 19</b></p> <p>Confusion Around Culture 25</p> <p>Driver of Organizational and Team Excellence 27</p> <p>Negative Misconceptions 29</p> <p>Culture Is Not. . . 30</p> <p>Five Key Elements of a Positive Culture 31</p> <p><b>3 The Dilemma Traps 35</b></p> <p>The Shiny Object Syndrome 39</p> <p>Culture Is Not Sexy 40</p> <p>Boeing: An American Giant That Lost Its Way 43</p> <p>The Great Turnaround 45</p> <p>How to Avoid the Culture Dilemma Traps 46</p> <p><b>4 The Five Roadblocks to Cultural Excellence 49</b></p> <p>The New Economic Order of Changing Culture 55</p> <p>The Five Roadblocks to Cultural Excellence 57</p> <p>Actions to Mitigate and Overcome the Roadblocks 70</p> <p><b>5 Five Steps to Building a World-Class Culture 73</b></p> <p>The Five-Step Process 78</p> <p><b>6 Create Your Cultural Purpose Statement 81</b></p> <p>Creating a Cultural Purpose Statement 86</p> <p>Lessons from College Football Coaches 90</p> <p>Much More Than a Clever Mantra 96</p> <p>Create Your Own Cultural Purpose Statement 98</p> <p>Action Steps for Leaders 100</p> <p><b>7 Winning Hearts and Minds for Impactful Culture-Building 103</b></p> <p>Top-Down Directed, but Bottom-Up Created 108</p> <p>A Collaborative, Multifaceted Approach 110</p> <p>Driving Cultural Meaning and Impact 116</p> <p>Action Plan for Leaders 117</p> <p><b>8 The Culture Implementation Playbook 121</b></p> <p>Imagine This Scenario 124</p> <p>Common Culture Implementation Pain Points 128</p> <p>Six Implementation Pain Points 129</p> <p>A Playbook for Driving Transformation at Scale 132</p> <p>Culture Implementation Playbook 133</p> <p>Moving with Urgency and Adaptability 140</p> <p>Culture Implementation Playbook Action Steps 142</p> <p><b>9 Be Fanatical About Sustained Impact 145</b></p> <p>Framework for Driving Culture Sustainability 150</p> <p>Five-Step Fanatical Framework 152</p> <p>Full System Embedment for Sustained Impact 156</p> <p>Action Steps to Be Fanatical About Sustained Impact with Your Culture 169</p> <p><b>10 The Ultimate Differentiator Is Leadership 171</b></p> <p>A Leader's Role in Building Culture 176</p> <p>Become a Transformational Leader Now 181</p> <p>Build a Leadership Factory 190</p> <p>Five Key Elements to a Successful Leadership Development Program 194</p> <p>Leadership Action Steps and Reminders 196</p> <p><b>11 Commercial Execution 199</b></p> <p>Keep the "Main Thing" the "Main Thing" 204</p> <p>Be Extraordinary 207</p> <p>Find Your Commercial DNA 210</p> <p>The Seven Commandments of SGWS 214</p> <p>Extreme Clarity and Understanding 215</p> <p>Be Obsessed with Talent 219</p> <p><b>12 Be a Chief Culture Driver 225</b></p> <p>The Bigger Picture 229</p> <p>The Magic Ingredient 232</p> <p>What You Can Do Now 234</p> <p>Putting It All Together 238</p> <p>A Final Note for You 240</p> <p>Chief Culture Driver Pledge 242</p> <p>NOTES 245</p> <p>ABOUT THE AUTHOR 253</p> <p>INDEX 255</p>
<P><B>MATT MAYBERRY</B> is an internationally acclaimed keynote speaker and one of the world’s foremost thought leaders on leadership development and culture. His insights on leadership, culture, and business performance have appeared in publications such as <i>Forbes, Fortune, Business Insider, and Entrepreneur, </i>as well as on NBC, ABC, Fox Business, ESPN, and more.
<p>Praise for <B>CULTURE IS THE WAY</B> <p>“<i>Culture Is the Way</i> hits the mark. Matt Mayberry has mined his own experiences as an athlete, as well as examples across the business world, to produce a compelling guide for leaders at all levels who want to build a better culture.” <p><b>— Daniel H. Pink,</b> #1 <i>New York Times</i> bestselling author, <i>The Power of Regret, Drive, </i>and<i> When</i> <p>“Your most important job as a leader is to drive the culture of your team and organization. Culture is not just one thing. It’s everything. This is a masterful book on how to take action and build a world-class culture. I highly recommend it.” <p><b>— Jon Gordon,</b> 14x bestselling author, <i>The Power of Positive Leadership</i> and <i>The Carpenter</i> <p>“In <i>Culture Is the Way</i>, Matt clearly articulates why it takes leaders at all levels of an organization to create a workplace culture where employees are deeply engaged and committed to the company’s success. Engaged employees are more productive, more focused, and more collaborative. Matt delivers a compelling playbook for creating cultural excellence. This book should be a must-read for leaders.” <p><b>— Jim Lynch,</b> Senior Vice President and General Manager, Autodesk Construction Solutions <p>“Matt’s motivational call for all leaders to create a great culture is compelling. His message is delivered in an original, inspirational, and insightful way. In every chapter, you’ll find affirmation of the things you’re doing well, and more importantly, guidance and inspiration to identify and implement new ways to create the culture your team deserves. For anyone interested in transforming their team, their organization, and indeed themselves, I highly recommend this book.” <p><b>—Joe Walsh,</b> President and CEO, Direct Federal Credit Union

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