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<p>Introduction: What’s Your Thing? ix</p> <p><b>Chapter 1: The Role of Social Media: The New Networking 1<br /></b><i>Taking “scary” terms like </i>marketing <i>and </i>branding <i>and making it super-simple. You can do it.</i></p> <p>Social Media and Success 6</p> <p>Growing a Following 7</p> <p>Learning from Others 8</p> <p>Making Connections and Networking 9</p> <p>Expanding a Hobby into a Full-Blown Business 11</p> <p>Our Journeys in Social Media 12</p> <p>Naomi’s Journey 12</p> <p>LaNesha’s Journey 15</p> <p>The Pros and Cons of Social Media 19</p> <p>The Pros 19</p> <p>The Cons 20</p> <p>Tips for Getting Started 20</p> <p><b>Chapter 2: Designing and Selling “Merch” 23<br /></b><i>How to use your creative skills to design merchandise like T-shirts, mugs, notebooks, and so on—without ever touching it!</i></p> <p>Our Journeys Designing and Selling Merch 29</p> <p>Naomi’s Merch Journey 29</p> <p>LaNesha’s Merch Journey 34</p> <p>Some Logistics 39</p> <p>Print-on-Demand 39</p> <p>Dropshipping 40</p> <p>The Pros and Cons of Designing and Selling Merch 42</p> <p>The Pros 42</p> <p>The Cons 42</p> <p>Tips for Getting Started 43</p> <p><b>Chapter 3: Creating and Selling Resources 45<br /></b><i>Using what you are probably already doing to create resources for other educators.</i></p> <p>Shifting Your Mindset 46</p> <p>Our Creative Processes 52</p> <p>Naomi’s Process 54</p> <p>LaNesha’s Process 56</p> <p>Creating Resources 101: Planning Your Process 59</p> <p>Creating Resources 201: Pricing and Marketing Your Creations 61</p> <p>The Pros and Cons of Creating and Selling Resources 63</p> <p>The Pros 63</p> <p>The Cons 64</p> <p>Dreaming Up Your Creations 66</p> <p>Tips for Getting Started 68</p> <p><b>Chapter 4: Online Learning: Developing Courses, Memberships, and Teaching Sessions 71<br /></b><i>Hosting online (or in-person) summits, hosting your own conferences and live trainings— on your own or with a group.</i></p> <p>Online Courses 73</p> <p>Designing Your Course 75</p> <p>Crafting Your Slides 78</p> <p>Branding Your Course 80</p> <p>Spreading the Word 81</p> <p>Marketing Your Course 82</p> <p>Pricing Your Course 86</p> <p>The Pros and Cons of Online Courses 87</p> <p>Course Memberships 87</p> <p>Live and Prerecorded Teaching 90</p> <p>LaNesha’s Live Camp 90</p> <p>Naomi’s Prerecorded Camp 93</p> <p>Tips for Getting Started 95</p> <p><b>Chapter 5: Virtual Services 97<br /></b><i>Using your talents (or habits—like social media scrolling) to do things like taking photos, social media marketing, organizing, and writing/ ghostwriting for others scaling their own business.</i></p> <p>Tutoring or Teaching Virtual Summer School 99</p> <p>The Pros and Cons of Tutoring or Teaching Virtual Summer School 101</p> <p>Offering Virtual Services 102</p> <p>LaNesha’s Virtual Services Journey 104</p> <p>Naomi’s Virtual Services Journey 106</p> <p>The Pros and Cons of Virtual Services 109</p> <p>Tips for Getting Started 109</p> <p><b>Chapter 6: Becoming an Author 111<br /></b><i>Teachers read hundreds and hundreds of books—professional books and picture books. Share your knowledge or your idea in book format via one of multiple publishing avenues.</i></p> <p>Ebook Publishing 116</p> <p>The Pros of Ebook Publishing 116</p> <p>The Cons of Ebook Publishing 117</p> <p>Self-Publishing 118</p> <p>LaNesha’s Self-Publishing Journey 118</p> <p>The Pros of Self-Publishing 122</p> <p>The Cons of Self-Publishing 122</p> <p>Hybrid Publishing 122</p> <p>The Pros of Hybrid Publishing 126</p> <p>The Cons of Hybrid Publishing 126</p> <p>Educational Publishing 127</p> <p>Naomi’s Journey in Educational Publishing 129</p> <p>The Pros of Educational Publishing 132</p> <p>The Cons of Educational Publishing 132</p> <p>Traditional Book Publishing 132</p> <p>The Pros of Traditional Book Publishing 134</p> <p>The Cons of Traditional Book Publishing 134</p> <p>Tips for Getting Started 136</p> <p><b>Chapter 7: Public Speaking 137<br /></b><i>Take your “show” on the road! Using your expertise to speak to educators at conferences, summits, and professional development opportunities.</i></p> <p>Our Journeys with Public Speaking 140</p> <p>Naomi’s Journey 140</p> <p>LaNesha’s Journey 141</p> <p>Conferences 147</p> <p>The Pros of Speaking at Conferences 149</p> <p>The Cons of Speaking at Conferences 149</p> <p>School PD Sessions 150</p> <p>The Pros of Speaking at School PD Sessions 150</p> <p>The Cons of Speaking at School PD Sessions 151</p> <p>Making Your Own Platform 151</p> <p>The Pros of Making Your Own Platform 152</p> <p>The Cons of Making Your Own Platform 152</p> <p>Free PD via Online Platforms 153</p> <p>The Pros of Free PD via Online Platforms 153</p> <p>The Cons of Free PD via Online Platforms 153</p> <p>Tips for Getting Started 154</p> <p><b>Chapter 8: Passion Projects 155<br /></b><i>Turning your extracurricular passions into a business.</i></p> <p>Passion Alert: Adorable Accessories 156</p> <p>Passion Alert: Teacher Tees 158</p> <p>Passion Alert: Stickers 159</p> <p>Passion Alert: Self-Care for Educators 160</p> <p>Passion Alert: Interior Design 162</p> <p>Passion Alert: Music 163</p> <p>Passion Alert: Fashion 165</p> <p>Passion Alert: Teacher Bling 166</p> <p>Passion Alert: Storytelling and Relationships 168</p> <p>Passion Alert: Empowering and Inspiring Educators 170</p> <p>Tips for Getting Started 172</p> <p><b>Chapter 9: Exit Ticket 173<br /><br /></b>Unsure Where to Start? 175</p> <p>LaNesha’s Advice 175</p> <p>Naomi’s Advice 177</p> <p>Too Much Work for Too Little Money? 177</p> <p>LaNesha’s Advice 178</p> <p>Naomi’s Advice 179</p> <p>Want to Jump Into 10 Ideas at Once and Just Can’t Decide? 180</p> <p>LaNesha’s Advice 180</p> <p>Naomi’s Advice 180</p> <p>Don’t Have the Time? 181</p> <p>LaNesha’s Advice 182</p> <p>Naomi’s Advice 183</p> <p>Afraid to Put Yourself Out There? 184</p> <p>LaNesha’s Advice 184</p> <p>Naomi’s Advice 185</p> <p>Ready to Start Right Now? 185</p> <p>LaNesha’s Advice 185</p> <p>Naomi’s Advice 186</p> <p>Index 187</p>

<p><b>LaNesha Tabb</b> is the content creator behind Education With An Apron, where she creates fresh and innovative teaching resources. Find her online at laneshatabb.com and on Instagram as @apron_education. <p><b>Naomi O’Brien </b> is an educator who shares culturally responsive teaching practices through conferences, educational resources, and social media. Find her online at readlikearockstarteaching.com and on Instagram as @readlikearockstarteaching.

<p><b>Start sharing your talent and expertise with the world at large—and make more money</b> <p>Everyone knows it—educators are a smart, savvy bunch. The talents we develop inside the classroom—developing resources, creating lesson plans, managing learners—are sometimes undervalued. Luckily, these unique skillsets are valuable outside the classroom, too. Today, there are more opportunities than ever before for teachers to share their expertise with a broader audience. <i>Extra Credit!</i> shows you how to find market opportunities and monetize your expertise. With the ideas in this book, you can earn extra income, stay busy in the summers, share your passion with the world, and fulfill the deep sense of purpose that brought you to education in the first place. Inside, you’ll get step-by-step advice on how to get started in exciting adventures like: <ul><li>Online tutoring</li> <li>Designing and selling hard goods</li> <li>Creating classroom resources</li> <li>Speaking at conferences and workshops</li> <li>Writing books and creating social media content</li> <li>Developing courses, memberships, and online trainings</li></ul> <p>The authors, two successful teachers-turned-entrepreneurs, share their personal stories and help you get started as you embark on the road toward packaging your professional genius and earning what you deserve.

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