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<p>Acknowledgments vii</p> <p><b>Part One 1</b></p> <p>1 The New and Simpler Path to Digitalize Your Business 3</p> <p>2 Taking the First Bite 11</p> <p>3 Getting Started 19</p> <p>4 The Right First Step 33</p> <p>5 Launch! 47</p> <p>6 From Algorithms to New Models 61</p> <p>7 What Can Go Wrong and How to Make It Right 67</p> <p><b>Part Two 79</b></p> <p>8 Low Investment, High Impact Digital Business Themes: Use Cases 81</p> <p>About the Authors 149</p>

<p><b>RAM CHARAN</b> is a <i>New York Times </i>bestselling business author, a world-renowned authority on leadership development, and a highly sought CEO advisor. He has sold over 2 million books, is a former professor at Harvard Business School, and has advised CEOs at GE, Verizon, Bank of America, and other Fortune 500 companies.</p> <p><b>RAJ B. VATTIKUTI </b>is Executive Chairman of Altimetrik, a digital business accelerator for some of the most influential companies in the world. He is a philanthropist and entrepreneur who has founded companies that support some of the leading global players in healthcare, manufacturing, automotive, retail, travel, hospitality, and finance.

<p><b><SMALL>PRAISE FOR</SMALL> THE DIGITAL LEADER</b></p> <p>“As a technologist, entrepreneur and philanthropist, Raj Vattikuti has the ideal background to outline the steps for leaders to get results from their digital strategy. Ram Charan is one of the world’s most influential consultants who brings deep business insight and understanding of digital business leadership. Together Raj and Ram explain the benefits and pitfalls of various approaches and why standing still means failure. This book explains how leaders must think, operate with agility, develop deeper customer relationships, and appropriately use technology. It also emphasizes that to develop a digital strategy, leaders need to instill a culture to sustain a competitive advantage that provides a template to help business compete in a digital economy. This book offers a practical perspective from decades of partnering with various businesses across many sectors and outlines how to create value for your customers and business.” <p><b>—Jacques A. Nasser AC</b> <p>“Leaders increasingly understand that it is how employees leverage technology that will drive outcomes that are enduring and self-correcting, not just transitory. Raj, a serial technology entrepreneur, has had vision and clarity on this distinction well before others did. Ram, a world-renowned business consultant, has been focused on cutting through complex business environments to help companies grow. This discourse on digital leadership is the best I have seen on creating lasting value and outcomes within enterprises by looking at things through a business lens. It’s about leveraging existing systems, data and applications through an accelerated, collaborative and bite-sized process to drive change.” <p><b>—Manoj Singh,</B> Chief Operating Officer (Retired), Deloitte Global <p>“In their book,<i> The Digital Leader, </i>Raj and Ram simplify the approach to building new business models and provide an excellent framework for business leaders to unlock growth and deliver tangible results. I confidently recommend their framework and the Altimetrik approach, anchored in empowering employees to leverage technology that is driven by uniquely competent and talented executives to deliver real outcomes. It’s a great approach to focus on driving outcomes and bottom-line results!” <p><b>—George Zoghbi, </b>CEO, The Arnott’s Group <p>“This book is a game changer—no longer will business leaders view the IT department as disconnected from digital imperatives. Data ultimately should determine the direction of business strategy, capital allocation, and how to assess competitive threats and opportunities. Raj and Ram present the business case for driving digital solutions through leadership and innovative IT platforms which keep the plane afloat while installing a new digital engine.” <p><b>—Dennis Carey,</B> Vice Chairman, Korn Ferry; Founder, The Prium and CEO Academy

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