Details

Step into the Metaverse

How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy
1. Aufl.

von: Mark van Rijmenam
18,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	26.04.2022
ISBN/EAN:	9781119887584
Sprache:	englisch
Anzahl Seiten:	256

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Beschreibungen

Titelbeschreibung

An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: <ul> <li>Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives.</li> <li>Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate.</li> <li>Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law.</li> </ul> A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

Inhaltsverzeichnis

About the Author ix Foreword x Preface xii 2032 xiv Introduction xxiii Chapter 1: The Future Is Immersive 1 From Web 1.0 to Web 3.0 1 From AR to VR to XR 8 What Can the Metaverse Become? 12 Six Characteristics of the Metaverse 17 Interoperability 18 Decentralization 20 Persistency 22 Spatiality 24 Community-Driven 25 Self- Sovereignty 26 An Open Metaverse Means Freedom 30 An Endless Blue Ocean 31 Chapter 2: Creating an Open Metaverse 35 Open vs. Closed 35 The Hybrid Web 41 An Open Economic System 44 Chapter 3: Be Who You Want to Be 47 The Rise of the Avatars 47 Digital Fashion 55 iCommerce 62 A Cambrian Explosion of Identity 65 Chapter 4: Be Where You Want to Be 67 Virtual Worlds 67 Gaming in the Metaverse 74 Sports in the Metaverse 77 Media and Entertainment in the Metaverse 80 Education in the Metaverse 83 Power to the Creators 86 Chapter 5: Unbounded Creativity for Brands 89 Beyond flash 89 The Power of an Immersive Community 92 Endless New Touchpoints 94 Continuous and Real- Time Insights 95 Increased Sustainability 96 Virtual World Considerations 97 The Era of Experience Marketing 98 Creativity, Community, and Co- Creation 102 Chapter 6: Exponential Enterprise Connectivity 107 A Changing World 107 The Future of Immersive Work 110 The Metaverse Job Market 114 How to Get Started 117 Digital Twins 117 The Role of Governments 125 Chapter 7: The Creator Economy 129 A Vibrant Metaverse Economy 129 Why Tokens Matter 133 Challenges of NFTs 138 Digital Real Estate 143 Economic Mechanisms 146 From DeFi to MetaFi 150 Chapter 8: Digitalism in the Metaverse 155 Technology Is Neutral 155 Dangers of the Metaverse 156 The Datafication of Everything 157 Privacy Is an Illusion 158 Abuse, Harassment, and Illegal Content 159 Imposter Avatars 160 Data Security 161 Increased Inequality 162 Bad Bots Controlling the Web 162 Increased Polarization 163 Biased AI 164 Health Issues 165 Verification, Education, and Regulation 165 Verification 166 Education 168 Regulation 169 Surveillance or Empowerment 171 Chapter 9: The Future of the Metaverse 175 BCI: The Future of Immersive Experiences 175 A Renaissance of Art, Creativity, and Innovation 178 Epilogue 183 Acknowledgments 186 References 189 Index 215

Autorenportrait

Mark van Rijmenam, PhD, is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organisations, society and the metaverse. Van Rijmenam is an international keynote speaker, 4x author and entrepreneur.

Back cover copy

Praise for Step into the METAVERSE In Step into the Metaverse, Mark van Rijmenam takes a comprehensive view of the converging forces that will fuse and someday become a future paradigm for human growth, prosperity and existence. That is, unless we f* it up.” —John Gaeta, Creator, Inventor, Executive “Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical.” —Tiffany Xingyu Wang, President & Co-Founder, Oasis Consortium “A comprehensive tour of vital contemporary metaverse discussions!” —Neil Trevett, President, The Khronos Group “Dr. Mark van Rijmenam does a masterful job sharing a promising vision of the nascent metaverse while also being pragmatic about the challenges and gaps in existing solutions.” —Alec Lazarescu, Founder, VerseTech Metaverse “The next chapter of human existence is being formed right now, and as you ‘step into the metaverse’ you’ll fully understand the power of the convergence of technology, consumer trends, brands and reinvention of personal self expression.” —Justin W. Hochberg, CEO & Founder, Virtual Brand Group An insightful and eye-opening peek into the future of the internet Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy is a startlingly incisive and thought-provoking exploration of how the digital world, as we know it, will fundamentally change as the metaverse comes into its own. Poised to impact the everyday experiences of people, companies, and societies around the world, the metaverse offers us the opportunity to be who we want to be and where we want to be, all at a moment’s notice. A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It’s also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

Unpublished endorsement

"In Step into the Metaverse, Mark van Rijmenam takes a comprehensive view of the converging forces that will fuse and someday become a future paradigm for human growth, prosperity and existence. That is, unless we f* it up." –John Gaeta, Creator, Inventor, Executive “Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical.” –Tiffany Xingyu Wang, President & Co-Founder, Oasis Consortium "A comprehensive tour of vital contemporary metaverse discussions!" –Neil Trevett, President, The Khronos Group “Dr. Mark van Rijmenam does a masterful job sharing a promising vision of the nascent metaverse while also being pragmatic about the challenges and gaps in existing solutions.” –Alec Lazarescu, Founder, VerseTech Metaverse “The next chapter of human existence is being formed right now, and as you Step into the Metaverse you’ll fully understand the power of the convergence of technology, consumer trends, brands and reinvention of personal self-expression” –Justin W. Hochberg, CEO & Founder, Virtual Brand Group "Mark has created a comprehensive introduction covering the history, the current state and a look into the future of the metaverse. This book is a fantastic dive straight down the rabbit hole whilst wearing a jet pack, and you'll come out the other side fully able to work out what it means for you, and your company or organisation." –Paul Hamilton - Ogilvy Managing Director Growth & Innovation and Founder of metaverse design agency vTogether “I've been obsessed with the Metaverse since I first read Snow Crash many years ago. I've written thousands of words on the Metaverse, work in the industry, built VR experiences, and write a weekly newsletter covering the topic.... and yet I learned so much from Mark's book. There were still whole aspects of the Metaverse I hadn't considered. Even if you think you're educated on the topic, pick up the book. You'll come away from it filled with new things to research and explore, new connections you hadn't made in your mind yet.” –Daniel Sisson, Writer, consultant, and XR developer “Van Rijmenam provides an extremely thorough explanation of the many facets of the metaverse. If you're just starting to learn about the concept or you are already well-versed in some of its pieces but want to see the 10,000-foot gestalt, this book will be illuminating.” –Rabindra Ratan, Associate Professor and researcher of metaverse technologies (i.e., avatars, online games, VR) since 2005 “A comprehensive and candid coverage of the opportunities and challenges posed by the metaverse and Web 3. A must read for entrepreneurs and business leaders.” –Avinash Kaushik, Founder & CEO, Waka Metaverse Suite “Step into the Metaverse is a timely book as Web3 unfolds into a third dimension that promises new ways to interact, collaborate, and engage with other individuals, products, services, entertainment and more.” –Raghu Bala, CEO, NetObjex “[Mark van Rijmenam’s] illuminating book on the beginnings of the metaverse is a light in the darkness for the curious and the bold.” —Matthew Brewbaker, CEO, VEU Inc., Enterverse “Van Rijmenam takes us on a journey through the state of the art in the metaverse, exploring both the myriad opportunities presented by this evolution of cyberspace, as well as threats to its potential, including a lack of standardisation and regulation. This nuanced exploration of the fledgling industry is a must-read for anyone interested in the space, demonstrating The Digital Speaker's deep knowledge as one of its first inhabitants.” —Sam Johnston, investor and CEO, Acumino