Details

Make It in America


Make It in America

How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets
1. Aufl.

von: Matthew Lee Sawyer

19,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 22.11.2022
ISBN/EAN: 9781119885160
Sprache: englisch
Anzahl Seiten: 272

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Beschreibungen

<p><b>A valuable handbook for entering, launching, and growing business in the United States</b></p> <p>The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets.</p> <p><i>Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets</i> provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia.</p> <p>Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU.</p> <p>An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, <i>Make it in America</i> also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.</p>
<p>Acknowledgments xiii</p> <p>Introduction 1</p> <p><b>1 Welcome to America 11</b></p> <p>Case Study: MediaCom (Colombia) 18</p> <p><b>2 Why the United States? 23</b></p> <p>Case Study: Rokt (Australia) 35</p> <p><b>3 Land of Dreams 45</b></p> <p>Case Study: Three American Dreams 52</p> <p>Jordi Muñoz (Mexico) 52</p> <p>Pooja Mahajan (India) 54</p> <p>Pierre Gervois (France) 55</p> <p><b>4 Plan for Success 61</b></p> <p>Spotlight: White Claw (Canada) 68</p> <p>Case Study: Too Good to Go (Denmark) 73</p> <p><b>5 Timing Is Everything 79</b></p> <p>Case Study: Menck Fenster (Germany) 91</p> <p><b>6 Where to Play 97</b></p> <p>Case Study: Renson (Belgium) 113</p> <p><b>7 Make It Legal 117</b></p> <p>Case Study: Pillow Partners (Scotland) 132</p> <p><b>8 Financing U.S. Expansion 139</b></p> <p>Case Study: Alpina Foods (Colombia) 152</p> <p><b>9 Understanding Americans 159</b></p> <p>Case Study: Tesco (U.K.) 175</p> <p><b>10 Building Teams and Navigating Visas 181</b></p> <p>Spotlight: Eataly (Italy) 186</p> <p>Case Study: Petplan (U.K.) 194</p> <p><b>11 Establishing Market Presence 201</b></p> <p>Spotlight: MediaMint (India) 212</p> <p>Case Study: Hyundai (South Korea) 216</p> <p><b>Appendixes</b></p> <p>A. Go-to-U.S. Market Readiness Checklist 221</p> <p>B. Startup in U.S. Readiness Checklist 225</p> <p>C. Legal Checklist 229</p> <p>Glossary 233</p> <p>About the Author 239</p> <p>Index 241</p>
<P>MATTHEW LEE SAWYER<b> </b>is an American business and marketing strategist, consultant, and educator. Matthew is the Managing Director of Rocket Market Development LLC which helps companies identify opportunities and gain traction in U.S. markets. He is an Adjunct Professor at Columbia University and teaches graduate courses in business and marketing strategy at NYU. Matthew is also an advisor to The Global Chamber and a mentor at several business accelerators for entrepreneurs.
<p>PRAISE FOR <b>MAKE IT IN AMERICA</b> <p>“This book should be mandatory reading for anyone considering bringing their entrepreneurial dream to the United States.” <P><B>DAVID S. ROSE | FOUNDER OF GUST, NEW YORK ANGELS, AND TRUE GLOBAL VENTURES</B> <p>“This book is a one-stop-shop for learning all the steps a company must consider and act on to succeed in their business ventures in America.” <P><B>TAHMINA WATSON | FOUNDER OF WATSON IMMIGRATION LAW AND AUTHOR OF<I> THE STARTUP VISA </I></B> <p>“ A great guidebook that you’ll just keep referring to throughout your U.S.-bound business journey.” <P><B>DAVID EDELMAN | HARVARD BUSINESS SCHOOL PROFESSOR, FORMER AETNA CHIEF MARKETING OFFICER AND MCKINSEY PARTNER</B> <p>“Simply said, anyone dreaming to come to the United States, regardless of the industry and business idea, will benefit from <i>Make It in America</i>.” <P><B>MARC SOMNOLET | PRESIDENT OF THE FRENCH-AMERICAN CHAMBER OF COMMERCE AND FORMER WORLDWIDE DIRECTOR OF GLOBAL MARKETING AT COLGATE-PALMOLIVE</B> <p>“This book could be titled <i>Start Here</i>, and you’d be wise to do so.” <P><B>BETH COMSTOCK | AUTHOR OF<I> IMAGINE IT FORWARD</I> AND FORMER VICE CHAIR OF GE</B>

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