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<p>Introduction: The End of Business as Usual 1</p> <p>Chapter 1: Trends Shaping the Global Business Landscape 11</p> <p>Chapter 2: A Brief History of Digital Transformation 19</p> <p>Chapter 3: A Tale of Two Start-up Cultures 49</p> <p>Chapter 4: Influencing Digital Business Transformation 93</p> <p>Chapter 5: Foundation Elements of Digital Business Transformation 123</p> <p>Chapter 6: Framework for Digital Business Transformation 165</p> <p>Chapter 7: Best Practices for Successful Transformation 213</p> <p>Chapter 8: Emerging Technologies and Human- Centred Transformation 243</p> <p>Chapter 9: Case Studies 275</p> <p>References 285</p> <p>Acknowledgments 297</p> <p>About the Author 299</p> <p>Index 301</p>

<p><b>KAMALES LARDI</b> is a bold and strategic thinker in digital and business transformation. She combines over 22 years of deep cross-industry knowledge with implementation experience in a range of emerging technology solutions. Kamales is recognized as “International 40 Over 40—The World’s Most Inspiring Women” (CapGemini Invent & Female One Zero, 2022), one of the “Top 10 Digital Transformation Leaders to Follow in 2022” and a “Top 10 Global Thought Leaders & Influencers on Digital Disruption” (Thinkers 360). She is a sought-after speaker who regularly presents at corporate and industry conferences.

<p><b>Praise for</b> <p><b>THE HUMAN SIDE OF DIGITAL BUSINESS TRANSFORMATION </b> <p>“Digital transformation is defined on a spectrum of maturity that is necessary for companies to continue to be successful in the 4^th Industrial Revolution. Across each stage of maturity, the people aspects of change influence the success or failure of the transformation journey. <i>The Human Side of Digital Business Transformation</i> provides a blueprint for understanding how to influence the people element of transformation and guides leaders towards the next stage of industrial revolution.”<br><b>—Tony Saldanha,</b> Co-Founder, Inixia Inc.; former Vice President for IT and Shared Services, Procter & Gamble; bestselling author of <i>Why Digital Transformations Fail</i> <p>“With <i>The Human Side of Digital Business Transformation</i>, Kamales Lardi addresses the main reasons why so many digital transformations fail to deliver on their promises. This book is not only timely, but also a fundamental tool for executives to maximize their chances of transformation success.”<br><b>—Didier Bonnet,</b> Professor of Strategy and Digital Transformation, IMD Business School; bestselling author of <i>Leading Digital,</i> described as the ???source code??? for understanding the DNA of successful digital transformation <p>“The most successful companies leverage technology to achieve rapid expansion in pursuit of a Massive Transformational Purpose (MTP). With this, they are able to scale their business strategies, culture, organizational frameworks, and purpose at the same rate as the exponential curve of technology development. In her book, <i>The Human Side of Digital Business Transformation</i>, Kamales offers a blueprint for transformation that addresses how organizations can pursue exponential growth while engaging and motivating employees through a strong focus on purpose.”<br><b>—Salim Ismail,</b> Founding Executive Director of Singularity University; bestselling author of <i>Exponential Organizations </i> <p>“Leading an organization through disruption and transformation requires a new breed of leadership that is focused on creating a culture of kindness, innovation and collaboration. In her book <i>The Human Side of Digital Business Transformation,</i> Kamales Lardi highlights that the role of leadership shifts from directive to one that empowers employees within a safe and trusting environment. The book offers a thoughtful guide for leadership teams to better understand, engage and lead people through the transformation process for sustainable success.”<br><b>—Charlene Li,</b> New York Times bestselling author of <i>The Disruption Mindset;</i> Chief Research Officer at PA Consulting <p>“Kamales Lardi understands the most fundamental truth about successful change: It’s all about people. In <i>The Human Side of Digital Business Transformation,</i> she delivers a wealth of actionable insights, practical advice, and real-world methodologies that will inspire and motivate the people in any organization to lean into the process of change and unleash the power of being truly digital.”<br><b>—Greg Verdino,</b> business futurist, digital transformation thought leader, and bestselling author of <i>Never Normal</i> and <i>MicroMarketing</i> <p>“A sensible and thoughtfully guided breakdown of what it takes to enable human-centered digital transformation and build an interconnected ecosystem of digital muscle. A must-read for senior leadership and industry practitioners who want to eschew vague business lexicon and dig into the meat of delivering more value to digital business transformation efforts.”<br><b>—Ronald van Loon,</b> CEO & Principal Analyst, The Intelligent World

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