Details

Amplify Your Influence

Transform How You Communicate and Lead
1. Aufl.

von: Rene Rodriguez
19,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	19.04.2022
ISBN/EAN:	9781119858751
Sprache:	englisch
Anzahl Seiten:	288

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Beschreibungen

Titelbeschreibung

Wall Street Journal, USA Today, and Publishers Weekly Bestseller Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results In Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. Based in the author’s proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work. Amplify Your Influence shows leaders how to: <ul> <li>Leverage various human motivators for positive outcomes and results </li> <li>Frame and communicate their ideas in a way that encourages engagement and gets an active response </li> <li>Intentionally choose a communication style based on their influence objective </li> </ul> Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home.

Inhaltsverzeichnis

Foreword ix Introduction 1 Part I The Concept 7 Chapter 1 The Power of Influence 9 Chapter 2 The Hidden Drivers of Influence 27 Chapter 3 Sequence Is Everything 41 Chapter 4 Self-Awareness and Discovery 63 Part II The Formula 77 Chapter 5 Frames: Window into Your World 79 Chapter 6 Frames in Action 99 Chapter 7 Messages, Concepts, and Value Propositions 113 Chapter 8 Tie-Downs: The Master Influencer’s Secret Weapon 129 Part III The Skills 143 Chapter 9 The Art and Science of Storytelling 145 Chapter 10 Body Language and Presence 163 Chapter 11 Interpersonal Communication: Love and Other Things 189 Chapter 12 The Stress Factor 211 Chapter 13 Putting It All Together and More 225 Notes 243 Acknowledgments 251 About the Author 255 Index 257

Autorenportrait

RENÉ RODRIGUEZ is a dynamic keynote speaker, leadership advisor, change management consultant, and renowned speaker coach. For the last 25 years René has researched and applied behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change. His company has trained over 100,000 leaders from companies including Coca-Cola, 3M, Wells Fargo, Cargill, Nestlé, Microsoft, and more.

Back cover copy

Praise for AMPLIFY YOUR INFLUENCE “René’s process helped me understand how to structure talks that are memorable, flow more smoothly and make a much bigger impact. The AMPLIFII methodology turned me from a ‘talker’ to a ‘speaker.’ I highly recommend this book!” —Brad Lea, CEO, Lightspeed VT “If you want to improve your presentation skills, this is the book for you. René has masterfully organized a series of strategies that will improve anyone’s influence regardless of their experience. I consider him a ‘black belt’ in influence and communication.” —Rorion Gracie, Co-Founder, UFC; Author of The Gracie Diet “If you find yourself searching for a more effective and authentic communication, you’ll find it inside this book. René Rodriguez shares his mastery of influence allowing you to speak and lead with your heart in sequence with your mind.” —Tyler Lorenzen, CEO, PURIS “Leading is a privilege and responsibility that requires engaging people, creating understanding, and mobilizing to action. René does a brilliant job in bringing these critical leadership tenets to life in a simple and straightforward way. His powerful frameworks, will help your heart and head speak in unison to let the authenticity in you truly shine through.” —Marcelo E. Montero, Retired Executive, Cargill “René provides a deep dive into the power of influence and its importance in every aspect of our lives. Whether you’re a leader working to motivate a sales team or a parent trying to convince your kids to brush their teeth, this book breaks down the science behind the power of influence and the keys to becoming a successful communicator, influencer, and leader. This is THE playbook for becoming an effective influencer both personally and professionally.” —Clayton Collins, CEO, HW Media; Publisher, HousingWire “Amplify Your Influence is the first book of its kind to finally take what we have learned in science and make it applicable and approachable to not only leaders, but anyone who needs to influence behavior. This book could not have come at a better time.” —Dr. Al H Ringleb, JD,PhD, President and Founder, CIMBA; Co-Founder, Neuroleadership Institute