Details

Drawing Product Ideas


Drawing Product Ideas

Fast and Easy UX Drawing for Anyone
1. Aufl.

von: Kent E. Eisenhuth, Manuel Lima

19,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 20.09.2022
ISBN/EAN: 9781119835868
Sprache: englisch
Anzahl Seiten: 256

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Explore straightforward drawing skills to help you communicate product ideas exponentially faster than you could with text</b></p> <p>In <i>Drawing Product Ideas: Fast and Easy UX Drawing for Anyone, RSA Fellow and Google Data Visualization Lead</i>, Kent Eisenhuth delivers a new and exciting guide to effectively communicating product ideas by drawing just two simple things: boxes and lines! In the book, you'll learn why drawing is important and how it supports the design thinking process. You'll also discover how to build your drawing toolkit by exploring your own personal drawing style.</p> <p>The author also includes:</p> <ul> <li>Strategies for how to use your drawing to support your solutions to real-world problems</li> <li>Tips and tricks for applying your new drawing skills in a workshop setting, in real-time</li> <li>An illuminating foreword by the celebrated Manuel Lima, a Fellow of the Royal Society of Arts</li> </ul> <p>An essential volume for engineers, researchers, and product managers, <i>Drawing Product Ideas</i> is also an indispensable blueprint for anyone seeking to improve their public, ad-hoc drawing skills.</p>
<p>Foreword ix</p> <p>Preface xi</p> <p>Introduction xv</p> <p><b>Chapter 1 Why Draw? 1</b></p> <p>Explore an Idea 2</p> <p>Gain a Shared Understanding 5</p> <p>Improve Collaboration 7</p> <p>Anyone Can Draw 7</p> <p>Right Time and Place 10</p> <p><b>Chapter 2 Reframing Our Thinking 15</b></p> <p>Breaking It Down 17</p> <p>Introducing the System 19</p> <p>Common Drawings 23</p> <p><b>Chapter 3 Lines and Points 33</b></p> <p>Telling Stories with Lines 34</p> <p>Making Meaning with Points 42</p> <p>Tools and Materials 45</p> <p><b>Chapter 4 Building From Rectangles 47</b></p> <p>Creating Diagrams 48</p> <p>Content Elements 55</p> <p>Navigation Elements 58</p> <p>Forms 65</p> <p><b>Chapter 5 Building From Circles, Triangles, and More 81</b></p> <p>Circular Elements 81</p> <p>Triangular Elements 89</p> <p>Advanced Icons and Symbols 92</p> <p>Representing Interactions 98</p> <p><b>Chapter 6 Illustrating Light, Motion, and Other Concepts 103</b></p> <p>Shading Techniques 103</p> <p>Using Accent Marks 105</p> <p>Looking at Lighting 105</p> <p>Using Elevation 110</p> <p>Using Texture 116</p> <p>Capturing Motion 119</p> <p>Conveying Luminance 120</p> <p>Communicating Sound 121</p> <p><b>Chapter 7 The System 127</b></p> <p>Putting It Together 128</p> <p>Creating Something New 134</p> <p><b>Chapter 8 Using Flows To Tell Stories 139</b></p> <p>Starting with the Syntax 139</p> <p>Showing Interactions 142</p> <p>Just Enough Information 144</p> <p>Depicting Transitions 145</p> <p>Labels and Annotations 147</p> <p>Being Conscious of Composition 150</p> <p><b>Chapter 9 Telling Engaging Stories 157</b></p> <p>Real-World</p> <p>Constraints 160</p> <p>Invoking Emotion 166</p> <p>Adapting the Visual Language 170</p> <p>Wayfinding and Landmarks 174</p> <p>Choreography and Timing 178</p> <p>Packaging Your Drawings 180</p> <p><b>Chapter 10 Moving Forward 183</b></p> <p>Works Cited 185</p> <p>Index 187</p>
<p><b>Discover simple drawing skills you’ll use to communicate product ideas quickly and easily</b> <p>“At the center of the Venn Diagram that contains Leonardo da Vinci’s sketchbooks, Buckminster Fuller’s drawings, and Google UX, there sits Kent Eisenhuth. Like Leo and Bucky, Kent knows that drawing is the secret sauce to defying experience complexity and driving user change. In this incredibly useful book, Kent teaches you how to make drawings that make a difference.”<br><b>—Dan Roam,</b> author of <i>The Back of the Napkin</i> and <i>Draw to Win</i> <p>“This book is a great reminder for any problem solver that starting with drawings can help us clarify key concepts, they allow us to iterate quickly, and they provide an alternative way to communicate ideas which promotes inclusion.”<br><b>—Jen Kozenski Devins,</b> Director of Accessibility UX, Google <p>“Everyone can’t draw. But everyone can think. Eisenhuth’s book starts from the non-artistic, functional thinking part of your brain to get your digital product or service business idea right. And he then walks you through how to take that vision and communicate it to all the stakeholders you’ll need to convince, guide, and lead to victory.”<br><b>—John Maeda,</b> 16th President of RISD and author of <i>The Laws of Simplicity</i> <p>In <i>Drawing Product Ideas: Fast and Easy UX Drawing for Anyone,</i> RSA Fellow and Google Data Visualization Lead, Kent Eisenhuth, delivers a fresh and practical roadmap to the rich communication of product ideas by drawing just two easy things: boxes and lines. The author discusses strategies for using drawing to support your solutions to real-world problems and tips and tricks for applying your new drawing skills in real-time and in a workshop setting. He taps into the growing intersection of the design thinking and user experience disciplines to reveal an actionable “how-to guide” to quick, easy, and effective visual communication.

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