Details

Achieving Excellence in Fundraising


Achieving Excellence in Fundraising


5. Aufl.

von: Genevieve G. Shaker, Eugene R. Tempel, Sarah K. Nathan, Bill Stanczykiewicz

53,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 22.03.2022
ISBN/EAN: 9781119763765
Sprache: englisch
Anzahl Seiten: 576

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Beschreibungen

<p><b>Strategies and concepts for mission-based fundraising</b></p> <p>From the world’s first school of philanthropy, <i>Achieving Excellence in Fundraising</i> is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations.</p> <p>This 5th edition of <i>Achieving Excellence in Fundraising</i> is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book's organization and contents. Discover why <i>Achieving Excellence in Fundraising</i> is the leading textbook and reference in the field!</p> <ul> <li>Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy</li> <li>Consider today's most pressing issues in fundraising—using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more</li> <li>Utilize research-based fundraising strategies to enhance the success of your organization’s efforts and to achieve your professional goals</li> </ul> <p>Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.</p>
<p>List of Tables, Figures, and Exhibits xv</p> <p>Foreword xix</p> <p>Preface xxiii</p> <p>Acknowledgments xxix</p> <p>The Editors xxxiii</p> <p>Author Bios xxxvii</p> <p><b>Part One: Philanthropic Concepts For Fundraising 1</b></p> <p>1 Developing a Personal Philosophy of Fundraising 3<br /><i>Eugene R. Tempel and Sarah K. Nathan</i></p> <p>2 A Commitment to Ethical Fundraising 13<br /><i>Anne Bergeron and Eugene R. Tempel</i></p> <p>3 Legal Aspects of Fundraising 23<br /><i>Philip M. Purcell</i></p> <p>4 Theory in Fundraising 35<br /><i>Ruth K. Hansen</i></p> <p>5 The Joy of Giving 45<br /><i>Sara Konrath</i></p> <p><b>Part Two: Contemporary Dynamics Of Fundraising 57</b></p> <p>6 The Philanthropic Context for Fundraising 59<br /><i>Pat Danahey Janin and Dwight F. Burlingame</i></p> <p>7 Fundraising in Challenging Times: Crisis, Survival, and Transformation 69<br /><i>Amir Pasic</i></p> <p>8 Fundraising across Nonprofit Subsectors 79<br /><i>Anna Pruitt</i></p> <p>9 Global Philanthropy and Cross-Cultural Fundraising 91<br /><i>Charles Sellen and Lilya Wagner</i></p> <p>10 Fundraising for Advocacy and Social Change 103<br /><i>Shariq Siddiqui and Katherine Badertscher</i></p> <p><b>Part Three: An Organizational Foundation For Fundraising 113</b></p> <p>11 Preparing the Organization for Fundraising 115<br /><i>Jane Chu</i></p> <p>12 Building a Comprehensive Fundraising Program 127<br /><i>Jeri Patricia Gabbert and Paula J. Jenkins</i></p> <p>13 Articulating a Case for Support 141<br /><i>Timothy L. Seiler</i></p> <p>14 Identifying and Qualifying Potential Donors 153<br /><i>Catherine Brown and LaKoya S. Gardner</i></p> <p>15 Budgeting and Evaluation in Fundraising 167<br /><i>Erik J. Daubert</i></p> <p>16 Marketing for Strategic Fundraising 183<br /><i>Aja May Pirtle and Margaret M. Maxwell</i></p> <p>17 Integrating Principles of Donor Relations 195<br /><i>Patrick C. Dwyer and Susan B. Perry</i></p> <p><b>Part Four: The Fundraising Team 205</b></p> <p>18 Fundraisers: Stewards of Philanthropy 207<br /><i>Genevieve G. Shaker and Sarah K. Nathan</i></p> <p>19 Fundraising Planning, Management, and Leadership 217<br /><i>Bill Stanczykiewicz</i></p> <p>20 Engaging the Board for Fundraising 229<br /><i>M. Gasby Brown</i></p> <p>21 Working with Volunteer Fundraisers 243<br /><i>Tyrone McKinley Freeman and Beth Breeze</i></p> <p><b>Part Five: Building And Supporting The Donor Base 255</b></p> <p>22 The Annual Giving Program 257<br /><i>Sarah K. Nathan</i></p> <p>23 Crafting Compelling Appeals 269<br /><i>Heather A. O’Connor</i></p> <p>24 Developing Digital Fundraising Strategies 279<br /><i>Nathan Hand and Yannan Li</i></p> <p>25 Planning Events with Purpose 293<br /><i>Roberta L. Donahue and Caitlin Deranek Stewart</i></p> <p><b>Part Six: Engaging The Diversity Of Individual Donors 305</b></p> <p>26 Understanding Individual Donors 307<br /><i>Pamala Wiepking</i></p> <p>27 The Role of Religion in Giving 319<br /><i>David P. King and Rafia Khader</i></p> <p>28 Women and Philanthropy 329<br /><i>Jeannie Infante Sager and Debra J. Mesch</i></p> <p>29 Philanthropy among Communities of Color 337<br /><i>Una Osili and Sarah King Bhetaria</i></p> <p>30 LGBTQ Philanthropy 347<br /><i>Elizabeth J. Dale</i></p> <p>31 Differentiating Generations and Their Giving 357<br /><i>Patricia Snell Herzog</i></p> <p>32 High Net Worth Household Giving Insights 367<br /><i>Patrick Rooney, Kidist Yasin, and Lijun He</i></p> <p><b>Part Seven: Strategies For Major Donors And Institutional Funders 379</b></p> <p>33 Co-Creating Major Gifts 381<br /><i>Maarten Bout and James M. Hodge</i></p> <p>34 The Invitation to Give 393<br /><i>Genevieve G. Shaker</i></p> <p>35 Campaign Essentials 405<br /><i>Aaron Conley</i></p> <p>36 Planned Giving Principles 419<br /><i>Russell N. James III</i></p> <p>37 Donor-Advised Fund (DAF) Basics 429<br /><i>Danielle Vance-McMullen and H. Daniel Heist</i></p> <p>38 Overview of Grantmaking Foundations 441<br /><i>Pat Danahey Janin and Angela Logan</i></p> <p>39 Business Sector Fundraising 453<br /><i>Dwight F. Burlingame and Bill Stanczykiewicz</i></p> <p>References 465</p> <p>Index 513</p>
<p><b>GENEVIEVE G. SHAKER</b> is Associate Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy, a frequent contributor to The Fund Raising School, and a former fundraiser with twenty years of experience.</p> <p><b>EUGENE R. TEMPEL</b> is Professor and Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy, and is one of the nation’s foremost thought leaders on fundraising and philanthropy. He is also President Emeritus of the Indiana University Foundation. <p><b>SARAH K. NATHAN</b> served five years as the Associate Director of The Fund Raising School where she specialized in developing research-based and applied learning experiences for fundraisers. She currently leads the Middletown Community Foundation in Ohio. <p><b>BILL STANCZYKIEWICZ</b> is Director of The Fund Raising School, Clinical Associate Professor, and Senior Assistant Dean of the Indiana University Lilly Family School of Philanthropy. His 25-year career includes serving as CEO of a statewide nonprofit.
<p><b>A classic text transformed for a new era</b></p> <p>“Timely and timeless! The authors present fundamentals and frameworks that will hone and refine the skills of experienced practitioners and inspire those new to the profession to do this work with confidence and compassion.”<BR><b>—James H. Moore, Jr.,</b> President & CEO, University of Illinois Foundation <p>“In this fifth edition, <i>Achieving Excellence in Fundraising</i> provides a comprehensive framework for all nonprofit organizations to design and implement a fundraising strategy that engages today’s donors and transforms institutions and the communities they serve.”<BR><b>—Helene D. Gayle,</b> President & CEO, The Chicago Community Trust <p>In the fifth edition of <i>Achieving Excellence in Fundraising</i>, the editors present an essential text to the art and science of fundraising. This trusted resource makes transformational advances to previous editions, responding to the rapidly changing environment. It retains proven best practices—the ones that have made this the field’s go-to textbook—while addressing an enduring shift toward innovation, cutting-edge research, and a call for more inclusive fundraising. <p>With over 30 new authors and 20 continuing contributors, the fifth edition effectively balances tested principles with exploration of new insights, approaches, and tools. It prepares nonprofit professionals, fundraisers, boards, volunteers, and students for mission-based fundraising through uncertainty and with resilience. It is <i>the</i> guidebook for future fundraising.

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