Details

Launching & Building a Brand For Dummies

1. Aufl.

von: Amy Will
20,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	30.11.2021
ISBN/EAN:	9781119748045
Sprache:	englisch
Anzahl Seiten:	384

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Beschreibungen

Titelbeschreibung

Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. <ul> <li>Stand out on social media</li> <li>Create viral campaigns</li> <li>Build on Customer Loyalty and LongevityDeal with the competition</li> </ul> Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Inhaltsverzeichnis

Introduction 1 Part 1: Getting Started with Branding 5 Chapter 1: Wrapping Your Brain around Branding 7 Chapter 2: Creating and Financing Your Brand 25 Chapter 3: Positioning and Defining Your Brand 43 Chapter 4: Clarifying Your Branding Goals 59 Chapter 5: Defining and Refining Your Customer Avatars 69 Part 2: Attending to Brand Fundamentals 81 Chapter 6: Creating a Brand Style Guide, Media Kit, and Templates 83 Chapter 7: Building a Branded Website, App, and Email Account 99 Chapter 8: Writing Copy That Supports Your Brand Messaging 125 Chapter 9: Building Strategic Partnerships 141 Chapter 10: Launching Your Brand 157 Part 3: Building a Strong Brand Presence 173 Chapter 11: Creating In-Person Experiences 175 Chapter 12: Blogging, Podcasting, and YouTubing 191 Chapter 13: Promoting Your Brand via Social Media 217 Chapter 14: Email Marketing 235 Chapter 15: Boosting Brand Awareness with Paid Advertising 251 Chapter 16: Building a Vibrant Community around Your Brand 267 Part 4: Feeding and Caring for Your Brand 279 Chapter 17: Scaling Your Brand Identity 281 Chapter 18: Building on Customer Loyalty and Longevity 293 Chapter 19: Dealing with Competition and Other Threats to Your Brand 309 Part 5: The Part of Tens 321 Chapter 20: Ten Ways to Make Your Marketing Campaigns Go Viral 323 Chapter 21: Ten Ways to Distinguish Your Brand from the Competition 331 Chapter 22: Ten Ways to Drive Customers to Your Website 341 Index 349

Autorenportrait

Amy Will launched her first business at just 24 years old, and has since established four successful brands. With a Bachelor’s degree from California Lutheran University in marketing and communications, Amy’s expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.

Back cover copy

Make it, launch it, sell it, and profit! If you want to grab customers’ loyalty and attention, you’ll need a brand that packs a wallop. Building & Launching a Brand For Dummies helps you do that with advice on crafting a clear definition of your brand, building a strong brand presence, and engaging with the right audience for your product or service. This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts. Inside… <ul><li> Craft a solid brand strategy</li> <li>Get your brand on social media</li> <li>Grow an online community</li> <li>Create a viral campaign</li> <li>Build an online community and strategic business partnerships</li> <li>Write copy that makes people want to belong to your tribe</li></ul>