Details

The YouTube Formula


The YouTube Formula

How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
1. Aufl.

von: Derral Eves

18,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 04.03.2021
ISBN/EAN: 9781119716037
Sprache: englisch
Anzahl Seiten: 352

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>The <i>Wall Street Journal </i>bestseller!<br /><br />Comes with free online companion course <br /><br />Learn the secrets to getting dramatic results on YouTube</b></p> <p>Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In <i>The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue</i>, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.</p> <p>Full of actionable advice and concrete strategies, this book teaches readers how to:</p> <ul> <li>Launch a channel</li> <li>Create life-changing content</li> <li>Drive rapid view and subscriber growth</li> <li>Build a brand and increase engagement</li> <li>Improve searchability</li> <li>Monetize content and audience</li> </ul> <p>Replete with case studies and information from successful YouTube creators, <i>The YouTube Formula</i> is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.</p>
<p>Dedication vii</p> <p>Foreword xiii</p> <p>Introduction xix</p> <p><b>Part I The Platform</b></p> <p>1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3</p> <p>2 The YouTube Ecosystem 9</p> <p>3 The YouTube AI: A Deep Learning Machine 21</p> <p>4 The Algorithm Breakdown 27</p> <p><b>Part II The Opportunity</b></p> <p>5 Why Most YouTube Channels Fail to Succeed 41</p> <p>6 Make Money Partnering with YouTube 57</p> <p>7 Use Your Influence to Generate Big Money 75</p> <p>8 The Real Power of Your Influence: Making a Difference 87</p> <p>9 How Businesses Extend Their Reach and Drive Revenue 95</p> <p><b>Part III The YouTube Formula</b></p> <p>10 The Data-Driven, Human-Centered Formula 115</p> <p>11 Identify Your Audience 127</p> <p>12 Recon and Research 143</p> <p>13 Content Is King 153</p> <p>14 Feedback Is Queen 169</p> <p>15 Title and Thumbnail: Success Starts with a Click 183</p> <p>16 Engaging Viewers’ Attention So They Watch More 211</p> <p>17 Creating a YouTube Content Strategy 223</p> <p>18 Building a Community around Your Content 251</p> <p>19 Optimizing, Launching, and Promoting Your Video 269</p> <p>20 Tweaking Your Content 283</p> <p>21 Try, Fail, Analyze, Adjust: Your YouTube Success 295</p> <p>Appendix: Free YouTube Formula Bonus Companion Course 301</p> <p>About the Author 303</p> <p>This Is Not Your Normal Acknowledgement 305</p> <p>Index 307</p>
<p><b>Derral Eves </b>is a video marketing expert, coach, and speaker. He consults some of the biggest YouTubers in the world on audience development and data-driven strategies. He is the founder of VidSummit, an exclusive annual conference for video creators and marketers. He is executive producer of the highest grossing crowdfunded movie or TV project of all time.</p>
<p><b>PRAISE FOR <i>THE YOUTUBE FORMULA</i></b></p> <p>"Only one or two other people in the entire world understand YouTube on the level that Derral does. I have one of the top three most-watched channels on YouTube, and I still talk about YouTube data and strategy with Derral because nobody is on the same wavelength as he is. Whether you have 5 subscribers or 5 million, you can learn how to be successful on YouTube by reading Derral's book."<br /><b>—Jimmy Donaldson</b>, MrBeast</p> <p>"Study it... understand it... dream it... Derral Eves just wrote the bible to YouTube success."<br /><b>—Jordi van den Bussche</b>, Kwebbelkop</p> <p>"Derral has the rare experience of being successful on YouTube as a creator, a marketer, an advertiser, and an entrepreneur. This book teaches you how to understand YouTube from the big picture all the way down to the important details."<br /><b>—Chad Wild Clay</b> and <b>Vy Qwaint</b>, Co-creators of Spy Ninjas</p> <p>"When you talk about the 'brains behind the throne' among top YouTube stars, you're talking about Derral Eves. His unique understanding of the inner workings of YouTube, coupled with an insatiable appetite to find out why certain videos perform and others languish has placed him at the forefront of online video experts. Derral understands not only WHAT you need to do to build a bigger audience, but WHY you need to do it. Whether you're looking to build a big business on YouTube or just build a community of passionate fans, this book packs more inside than you'd get from months of expensive consulting and painstaking trial and error. Find out why so many top YouTubers call Derral both a friend and a confidant by buying this book right now–and you'll be taking the first step to making all your YouTube dreams come true!"<br /><b>—Jim Louderback</b>, GM VidCon</p> <p>"Derral Eves has a YouTube superpower. He can spend five minutes looking at a YouTube channel's analytics and give a handful of actionable suggestions. Not just helpful tips, but algorithmic game changers. The fingerprints of Derral's strategic brain are on most of my largest successes."<br /><b>—Jeffrey Harmon</b>, Co-founder at Harmon Brothers and VidAngel</p>

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