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<p>Introduction</p> <p>Storytelling Is How We Move Business Forward 1<br /> <i>What two Silicon Valley–bred sisters know about business storytelling (hint: it’s pure, irrefutable career gold)</i></p> <p><b>Part 1 Once and for all—Let’s Unfluff the Reputation of Business Storytelling 6</b></p> <p>Chapter 1: Meet the Brain Scientists 8</p> <p>Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16</p> <p><b>Part 2 Ok, I’m in—How Do I Get Started with Business Storytelling? 24</b></p> <p>Chapter 3: The Four Signposts 30</p> <p>Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48</p> <p>Chapter 5: Your BIG Idea 52</p> <p>Chapter 6: Putting It All Together: Sample Story 56</p> <p><b>Part 3 Thanks, got the basics. What Else Can Help Me? 60</b></p> <p>Chapter 7: Push Your Story Forward with Active Headlines 62</p> <p>Chapter 8: A Simple Path to Building Your BIG Idea 72</p> <p>Chapter 9: Five Well-Tested Ways to Visualize Your Story 80</p> <p><b>Part 4 Let’s see the magic! How Does Storytelling Show Up in Everyday Business? 106</b></p> <p>Chapter 10: Making a Recommendation 108</p> <p>Chapter 11: Providing an Update 144</p> <p>Chapter 12: Crafting an Email 162</p> <p>Chapter 13: Creating a One-Pager 176</p> <p><b>Part 5 But wait! How Do I Flex My Story? 192</b></p> <p>Chapter 14: Audience Is Everything: A Manifesto 194</p> <p>Chapter 15: You’ve Got Five Minutes with an Executive… Go! 202</p> <p>Chapter 16: Your Audience Is Diverse How Can You Please Everyone? 210</p> <p>Chapter 17: You’re Told “Only Three to Five Slides” 216</p> <p>Chapter 18: Team Presentations: Who Does What? 220</p> <p>Chapter 19: When Your Audience Is Virtual 238</p> <p><b>Part 6 All together now: Building a Common Language of Storytelling 252</b></p> <p>Chapter 20: Fostering a Culture of Story Coaches 254</p> <p>Chapter 21: Five Ways Managers Can Reinforce Storytelling 260</p> <p>Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264</p> <p>Conclusion</p> <p>A Final Word From the Sisters 272<br /> <i>Your everyday business storytelling journey starts right now… #nomorefrankendecks</i></p> <p>Gratitude 275</p> <p>About the Authors 276</p> <p>Notes & Photo Credits 277</p> <p>Index 278</p>

<p>For over two decades, Silicon Valley-bred sisters <b>JANINE KURNOFF</b> and <b>LEE LAZARUS</b> have helped teams at the world's top brands—including Facebook, Nestlé, Marriott, T-Mobile, and Medtronic—become strategic visual communicators. As co-founders of The Presentation Company, they are dedicated to helping talented businesspeople in all functions, at all levels, bring clarity and meaning to their ideas and influence decisions through storytelling.

<p><b>PRAISE FOR EVERYDAY BUSINESS STORYTELLING</b></p> <p>"We've made storytelling a top priority at Nestlé, working with Janine and Lee's talented team to upgrade the skill, speed, and agility of our sales force. I'm a big fan of their remarkably simple and logical methodology. If your organization is serious about business storytelling, you need this hugely useful resource."<br /><b>—JIM COYNE, President of Nestlé USA Sales</b></p> <p>"You can have the most talented people in your organization, but if they don't know how to translate information into influential stories, you're facing an uphill challenge. Hands down the most practical and applicable way to craft business narratives. An invaluable resource for leaders and teams who want to inspire and motivate people to action."<br /><b>—SHANE WALL, President's Council of Advisors on Science and Technology at the White House and Former Chief Technology Officer at HP Inc.</b></p> <p>"This book makes a monster point: We absorb each other in personal stories all the time so why can't we use, as readily, the same attention-grabbing techniques to further our business pursuits? Janine and Lee's book is a brilliant and easy on-ramp to business storytelling."<br /><b>—MICHAEL STREEFLAND, Executive Communications Consultant to Netflix, Walt Disney Company and Facebook</b></p> <p>You've got one shot to get your ideas heard in your next big meeting, presentation or email. But you're busy. So you leverage what you can: facts, data, charts, slides…and end up with an avalanche of scrambled messages, impossible-to-read decks, and no clear call to action—what we've dubbed the <i>FrankendeckTM</i>.</p> <p><i>Everyday Business Storytelling</i> combats this crisis of missed opportunities by arming you with a simple, practical storytelling framework—loaded with real-world examples. Discover how to flex your story to diverse audience needs, visualize it and adopt a common language to craft audience-centric business stories that drive the conversation forward.</p>

<p>"It has always been challenging to find a comprehensive development solution that helps teach employees how to create and share compelling, audience-centric business stories. This approach is grounded in real scenarios and case studies that anyone can relate to. If you're looking to up-level your skillset in storytelling and drive business conversations forward, get this book!"<br />—<b>Stacy Salvalaggio</b>, Vice President, Retail Operations, Aritzia and Former Global Senior Director, Learning and Development, McDonald's</p> <p>"There's no greater skill and ingenuity to propel your career than the ability to translate data insights into clear, authentic narratives. This book is the winning formula for any executive."<br />—<b>Sydney Savion</b>, Chief Learning Officer, Air New Zealand</p>

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