Details

EMPOWERED

Ordinary People, Extraordinary Products
Silicon Valley Product Group 1. Aufl.

von: Marty Cagan, Chris Jones
21,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	03.12.2020
ISBN/EAN:	9781119691327
Sprache:	englisch
Anzahl Seiten:	432

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Beschreibungen

Titelbeschreibung

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.” The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers: <ul> <li>what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products</li> <li>recruiting and coaching the members of product teams, first to competence, and then to reach their potential</li> <li>creating an inspiring product vision along with an insights-driven product strategy</li> <li>translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build</li> <li>redefining the relationship of the product teams to the rest of the company</li> <li>detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams</li> </ul> EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

Inhaltsverzeichnis

Part I Lessons From Top Tech Companies 1 Chapter 1 Behind Every Great Company 5 Chapter 2 The Role of Technology 12 Chapter 3 Strong Product Leadership 17 Chapter 4 Empowered Product Teams 23 Chapter 5 Leadership in Action 25 Chapter 6 A Guide to EMPOWERED 27 Part II Coaching 31 Chapter 7 The Coaching Mindset 33 Chapter 8 The Assessment 40 Chapter 9 The Coaching Plan 47 Chapter 10 The One-on-One 65 Chapter 11 The Written Narrative 73 Chapter 12 Strategic Context 76 Chapter 13 Sense of Ownership 81 Chapter 14 Managing Time 87 Chapter 15 Thinking 90 Chapter 16 Team Collaboration 93 Chapter 17 Stakeholder Collaboration 98 Chapter 18 Imposter Syndrome 102 Chapter 19 Customer-Centricity 105 Chapter 20 Integrity 109 Chapter 21 Decisions 114 Chapter 22 Effective Meetings 120 Chapter 23 Ethics 124 Chapter 24 Happiness 128 Chapter 25 Leader Profile: Lisa Kavanaugh 134 Part III Staffing 139 Chapter 26 Competence and Character 142 Chapter 27 Recruiting 146 Chapter 28 Interviewing 151 Chapter 29 Hiring 155 Chapter 30 Remote Employees 159 Chapter 31 Onboarding 164 Chapter 32 New Employee Bootcamp 170 Chapter 33 Performance Reviews 174 Chapter 34 Terminating 176 Chapter 35 Promoting 179 Chapter 36 Leader Profile: April Underwood 182 Part IV Product Vision and Principles 187 Chapter 37 Creating a Compelling Vision 190 Chapter 38 Sharing the Product Vision 195 Chapter 39 Product Principles and Ethics 201 Chapter 40 Leader Profile: Audrey Crane 203 Part V Team Topology 209 Chapter 41 Optimizing for Empowerment 212 Chapter 42 Team Types 216 Chapter 43 Empowering Platform Teams 220 Chapter 44 Empowering Experience Teams 224 Chapter 45 Topology and Proximity 229 Chapter 46 Topology Evolution 233 Chapter 47 Leader Profile: Debby Meredith 236 Part VI Product Strategy 241 Chapter 48 Focus 246 Chapter 49 Insights 251 Chapter 50 Actions 258 Chapter 51 Management 261 Chapter 52 Leader Profile: Shan-Lyn Ma 264 Part VII Team Objectives 269 Chapter 53 Empowerment 274 Chapter 54 Assignment 280 Chapter 55 Ambition 285 Chapter 56 Commitments 288 Chapter 57 Collaboration 292 Chapter 58 Management 295 Chapter 59 Accountability 298 Chapter 60 Objectives in Perspective 301 Chapter 61 Leader Profile: Christina Wodtke 304 Part VIII Case Study 309 Chapter 62 Company Backgrounder 312 Chapter 63 Company Objectives 314 Chapter 64 Product Vision and Principles 317 Chapter 65 Team Topology 319 Chapter 66 Product Strategy 325 Chapter 67 Product Team Objectives 334 Chapter 68 Business Results 343 Chapter 69 Key Takeaways 346 Chapter 70 Leader Profile: Judy Gibbons 349 Part IX Business Collaboration 355 Chapter 71 The Role of Product Leaders 357 Chapter 72 Stakeholder Management vs. Collaboration 360 Chapter 73 Shared Insights and Learning 363 Chapter 74 Keeping the Lights On 365 Chapter 75 Evangelism 367 Chapter 76 Leader Profile: Avid Larizadeh Duggan 370 Part X Inspired, Empowered, And Transformed 375 Chapter 77 Meaningful Transformation 377 Chapter 78 Transformation in Action 380 Chapter 79 TRANSFORMED 386 Chapter 80 The Most Important Thing 389 Chapter 81 The Destination 392 Acknowledgments 396 About the Authors 398 Learning More 400 Index 401

Rezension

Praise for EMPOWERED "EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I’ve been waiting for in one book." —Jeff Patton, Product Process and Design Coach "I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons." —Doug Camplejohn, EVP and GM, Sales Cloud, Salesforce "Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way." —Chuck Geiger, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity "If you're leading product people or even the whole product organization of your company, this book is for you. It’s the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company’s environment." —Petra Wille, Product Leadership Coach "As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best—create satisfying, engaging experiences for your users and customers." —Simon Zhang, CEO, Growing IO "To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!" —Shamim Mohammad, SVP, Chief Information and Technology Officer, CarMax "I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I’m filled with both excitement and fear. What new product techniques are our competitors using that we are missing? EMPOWERED hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!" —Jeff Trom, CTO, Workiva "The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. EMPOWERED to change their companies in order to survive and thrive." —Frerk-Malte Feller, COO, Afterpay "If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'’ manual for building great product companies that last." —Amanda Richardson, CEO, CoderPad "I included INSPIRED as mandatory reading for anyone joining my product development teams. Now I'll add EMPOWERED to the list of mandatory reading." —Joca Torres, CPO, Gympass "INSPIRED has been a manual for our team to build better products. EMPOWERED is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day." —Ian Cairns, Head of Product for Twitter Developer Platform "EMPOWERED is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings." —Punit Soni, founder, CEO, Suki

Autorenportrait

MARTY CAGAN is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling INSPIRED: How To Create Tech Products Customers Love. CHRIS JONES has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.

Back cover copy

Become the leader your product teams, and your company, need you to be. "Every product leader—no—every CEO and senior management team should read this. Now." —PHIL TERRY, Founder, Collaborative Gain; co-author, Customers Included "There are only a few people in the world with the experience to outline the secrets of world-class product organizations. That's what Marty and Chris do in this book. This is essential reading for every product leader." —WYATT JENKINS, SVP Product, Procore "Marty Cagan's INSPIRED motivated a generation of product managers to build products customers love, and EMPOWERED is the blueprint leaders need to transform their organizations and empower their teams to deliver on that inspiration." —MARTIN ERIKSSON, Co-Founder, Mind the Product "Marty and Chris have written the definitive book on product leadership. Their emphasis on coaching as a key leadership skill and the detail on how to do it well, makes EMPOWERED a must-read for new, aspiring, and experienced product leaders." —TERESA TORRES, Product Discovery Coach, Product Talk "EMPOWERED is a must-read for product leaders in the same way INSPIRED is unquestionably the most influential book in tech product management." —FELIPE CASTRO, Founder, OutcomeEdge "This is the missing guide to product leadership. It gave me the tools, mindset, and practical insights to excel in my role. I fully expect to come back to this book on a recurring basis—as I do with INSPIRED. EMPOWERED needs to be on the shelf of all product leaders and aspiring product leaders." —GABRIELLE BUFREM, Manager of Product Management, VMware "EMPOWERED is full of straight talk for anyone looking to understand how the best product teams operate. The book demonstrates that great product companies aren't made by magic—the structure and leadership of the product development organization creates the environment for success." —HOLLY HESTER-REILLY, Founder, H2R Product Science