Details

Thank You For Disrupting

The Disruptive Business Philosophies of The World's Great Entrepreneurs
1. Aufl.

von: Jean-Marie Dru
18,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	05.06.2019
ISBN/EAN:	9781119575634
Sprache:	englisch
Anzahl Seiten:	256

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Beschreibungen

Titelbeschreibung

The business ideas and innovation philosophies of the world’s great entrepreneurs—for anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. Thank You For Disrupting: The Disruptive Business Philosophies of The World’s Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses. The Disruptive Business Philosophies of The World’s Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.

Inhaltsverzeichnis

Introduction: Thank You for Disrupting xi Part One Disruptive Company Leadership 1 Chapter 1 Steve Jobs: On User Experience, Design and Timelessness 3 All in One 4 The Art of Reduction 7 Life Lessons 8 Chapter 2 Jeff Bezos: On Experimentation and Platforms 11 Experimentation as a Strategy 12 The Platform Economy 14 Chapter 3 Herb Kelleher: On Human Resources and Operational Quality 19 Employees First 20 The Art Is in the Implementation 24 Chapter 4 Bernard Arnault: On the Management of Creativity and Brand Building 27 Art and Commerce 28 The Luxury Industry as Model 31 Chapter 5 Zhang Ruimin: On Decentralization and Customer-Centricity 35 Everyone Is a CEO 38 Zero Distance with the Customer 41 Chapter 6 Jack Ma: On Chinese Business Models and Disruptive Management 45 A Contrarian Model 46 Embracing Change through Paradox 50 U.S. In, China Out 51 Part Two Disruptive Business Thinking 57 Chapter 7 Jim Collins: On the Search for Excellence and the Management of Alternatives 59 Good to Great 60 The Era of the And 63 Chapter 8 Clayton Christensen: On Disruptive Innovation 67 Bottom-up Disruption 69 The Disruption Controversy 71 Chapter 9 Jedidiah Yueh: On the Behaviors of Companies of the New Economy 75 Lessons from an Entrepreneur 78 Category of One 87 Part Three Disruptive Corporate Culture 91 Chapter 10 Sergey Brin and Larry Page: On Recruitment Policies and Core Values 95 HR as a Science 96 A Fertile Environment 98 Chapter 11 Patty McCord: On Employee Empowerment and Talent Management 101 Disruptive HR Practices 103 A Contrasting Culture 104 Chapter 12 The Disruption Company: On Corporate Culture Components and Disruption 107 Vision, Values, Practices 108 People, Story, Place 110 The Disruption Methodology 112 Part Four Disruptive Brand Building 115 Chapter 13 Marc Pritchard: On Transparency, Accountability, and Creativity 119 Leading Change in the Marketing World 121 Making Brands Serve a Higher Purpose 125 Chapter 14 Brian Chesky: On Brand Building and Disruptive Data 131 Shaping an Iconic Brand 132 The Single Disruptive Data 135 Chapter 15 Lee Clow: On the Power of Great Advertising 139 Big Brand Ideas 140 Creativity, the Advertiser’s Best Bet 143 Chapter 16 Oprah Winfrey: On Building a One-Person Brand 147 The Ultimate Celebrity Brand 148 The One-Person Businesses 152 Chapter 17 Arianna Huffington: On Digital Journalism and Women’s Empowerment 157 The Consecration of Online Journalism 158 Women in Business 161 Part Five Disruptive Social Purpose 165 Chapter 18 Paul Polman: On Complete CSR and Corporate Activism 173 A Force for Good 174 CEO Activism 177 Chapter 19 Emmanuel Faber: On Social Purpose and the Bottom of the Pyramid 183 Side Roads 184 The Bottom of the Pyramid 187 Chapter 20 Marc Benioff and Suzanne DiBianca: On Scaling up Philanthropy 193 A Native Philanthropist 194 Pledge 1% 197 Conclusion: Disruption Ahead 201 Acknowledgments 203 Notes 205 Index 233

Autorenportrait

JEAN-MARIE DRU is Chairman of TBWA, a leading advertising network with over 11,000 employees across 275 offices in 95 countries. TBWA has been named in 2019 one of the World's Most Innovative Companies by Fast Company and in 2018 Global Agency of the Year by Adweek. Jean-Marie Dru is the author of six books including Disruption, Beyond Disruption, and The Ways to New, and the inventor of TBWA's landmark 1992 DISRUPTION® method to help companies develop business-changing ideas. Jean-Marie Dru is also President of UNICEF France and President of the French Academy of Medicine Foundation.

Back cover copy

The business ideas and innovation philosophies of the world's great entrepreneurs—for anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about that already. This book is about entrepreneurs as thinkers. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. Thank You For Disrupting: The Disruptive Business Philosophies of The World's Great Entrepreneurs examines 25 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who was the first to use the term "disruption" in the business context decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in their own businesses. Thank You For Disrupting is a must-read for anyone interested in the why and how behind the most outstanding and influential business achievements of our time.