Details

Business Hack


Business Hack

The Wealth Dragon Way to Build a Successful Business in the Digital Age
1. Aufl.

von: John Lee

11,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 26.11.2018
ISBN/EAN: 9781119542308
Sprache: englisch
Anzahl Seiten: 224

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Master the online tools available to grow your business and conquer the competition</b></p> <p><i>Business Hack </i>is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques.</p> <p>In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a <i>necessity</i>. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to:</p> <ul> <li>Implement powerful social media marketing campaigns to increase revenue and rise above the competition</li> </ul> <ul> <li>Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy</li> <li>Identify future trends to stay ahead of the technology curve and capitalize on new opportunities.</li> <li>Learn the skills used by successful entrepreneurs and respected experts in online marketing</li> </ul> <p>The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. <i>Business Hack </i>provides the tools and knowledge necessary to succeed in the 21<sup>st</sup> century. </p>
<p>Preface xi</p> <p>Acknowledgments xiii</p> <p>About the Author xv</p> <p>Introduction: My Business Journey 1</p> <p><b>Part I The Old Rules</b></p> <p>Chapter 1 Your Business and Products 19</p> <p>Chapter 2 Sales and Marketing 27</p> <p>Chapter 3 Building Your Sales Machine 41</p> <p>Chapter 4 The Psychology of Selling 71</p> <p><b>Part II The New Rules</b></p> <p>Chapter 5 The Digital Revolution 87</p> <p>Chapter 6 Your Online Presence 95</p> <p>Chapter 7 The Power of Social Media 113</p> <p>Chapter 8 A Guide to Building Successful Social Media Campaigns 123</p> <p>Chapter 9 Branding in the Digital Age 139</p> <p>Chapter 10 Cautionary Tales (Adapt or Die!) 153</p> <p><b>Part III The Future Rules</b></p> <p>Chapter 11 Predicting Future Trends 161</p> <p>Chapter 12 Don’t Become a Human Bot! 171</p> <p><b>Part IV Their Rules (Case Studies)</b></p> <p>Chapter 13 Case Studies 177</p> <p>Final Word: Your Business Story 193</p> <p>Index 195</p>
<p><b>John Lee</b> is the co-founder and CEO of Wealth Dragons PLC. He founded Wealth Dragons in 2009 with business partner Vincent Wong and the company grew rapidly to become a global leader in promoting events and training programmes that give people the tools to change their lives through creating asset-based wealth and passive income. In 2017, John launched Wealth Dragons Online, which is set to become one of the largest e-learning platforms for entrepreneurs in the world. <i>Business Hack</i> is John Lee's second book published by John Wiley & Sons. He is also the co-author of <i>The Wealth Dragon Way</i>, first published in 2015, and revised in 2018.
<p><b>BUSINESS HACK</b> <p><b>The Wealth Dragon Way to Build a Successful Business in the Digital Age</b> <p>"As business owners we know that the world of cyberspace and social media is always evolving, and we need the advice of true experts to ensure we don't get left behind. John Lee understands every aspect of the online world and in <i>Business Hack</i> he shares his knowledge with you so you can tap the power of your online presence and marketing to grow your business exponentially."<br/> <b>—Sharon Lechter,</b> Author of <i>Think and Grow Rich for Women</i>; Co-Author of <i>Rich Dad Poor Dad</i> and <i>Three Feet from Gold</i> <p>"Cyberspace is an ever-changing beast that has to be tamed! If anyone can help you tame it, it is John Lee. He understands every aspect of this world and his knowledge will enlighten you and give you business-building tools that will serve you extremely well. Knowing John Lee as a person and a businessman, I am delighted that he has written this book because what he loves to do most is share his knowledge and help others. The value he gives to other people's lives and businesses is tremendous. With <i>Business Hack</i>, he will reach an ever-wider audience. Everyone will benefit from reading this book."<br/> <b>—Daven Micheals,</b> Author of <i>Outsource Smart</i> (Bestseller: <i>The New York Times</i>, Los Angeles Times and Amazon) <p>"What I have learnt from John Lee, my business partner of over 10 years, is immeasurable. He is on the pulse of everything that is happening in the online arena. His knowledge and skills, and passion for growing businesses, is the backbone of our success at Wealth Dragons PLC. <i>Business Hack</i> will be an asset to anyone involved in business at any level."<br/> <b>—Vincent Wong,</b> Author of <i>Property Entrepreneur</i>; Co-Founder of Wealth Dragons Group PLC <p>"If you are serious about starting a passion-based business or growing your existing business using the latest online marketing strategies then you need to read this book. John Lee's expertise in marketing and branding are at the top level. I hope you enjoy this book."<br/> <b>—Sloan Sheridan-Williams,</b> Celebrity Life Coach <p>"This book is for anyone wanting to generate more leads, increase sales and build a global brand. John Lee's knowledge has helped me take my business to the next level and transform it into a global brand. Read <i>Business Hack</i> if you are serious about creating a successful business."<br/> <b>—Mirela Sula,</b> Founder, <i>Global Woman Magazine</i>

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