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<p>Foreword ix</p> <p>With Grace Kahng xi</p> <p>About the Author xiii</p> <p><b>Introduction xv</b></p> <p>Sister, Where Art Thou? xv</p> <p>What Do I Know about Women? xvii</p> <p>It’s Personal xix</p> <p>I Know We Can Do Better xxiii</p> <p>Straight Talk: Maria Hess xxiv</p> <p><b>Chapter 1 Men Must Change 1</b></p> <p>Welcome to Man Island 3</p> <p>The Sad Truth of the Here and Now 4</p> <p>And It’s Complicated 8</p> <p>The Bigger Picture 10</p> <p>One Small Step for Womankind 11</p> <p>Night of the Living Bros 15</p> <p>Women Don’t Get Funded 16</p> <p>Getting Harassed is Part of the Hustle 18</p> <p>Men Must Be Part of the Solution 24</p> <p>Be a Change Master 26</p> <p>Straight Talk: Lisa Conquergood 28</p> <p><b>Chapter 2 Solution 1: Not Enough Women? Look Harder 29</b></p> <p>Look Harder Part A: Top of the Funnel 30</p> <p>What’s in a Name? Anonymize Resumes 30</p> <p>Look Harder Part B: Minding the Gap 32</p> <p>Stacking the Loop and Mining for Diamonds 35</p> <p>Set Explicit Diversity Goals, Then Mirror Your Interview Loop to Match 37</p> <p>Pay Big Bonuses for Employee Referrals of Candidates from Underrepresented Backgrounds 40</p> <p>Mining for Diamonds and “Custom Grooming” 41</p> <p>Straight Talk: Lisa Maki 47</p> <p><b>Chapter 3 Solution 2: In It to Win It: Supporting Women’s Development 49</b></p> <p>Reverse Mentoring 49</p> <p>Increasing Female Visibility 54</p> <p>Straight Talk: Eugenia Harvey 63</p> <p>Straight Talk: Maria Hess 64</p> <p><b>Chapter 4 Solution 3: Listen Louder 65</b></p> <p>Dragon Slayers and Deliberators 66</p> <p>Star Shooters and Stratosphere Blasters 68</p> <p>Identical Pitches Yield Biased Results 70</p> <p>How Men Can Change the Way They Listen 72</p> <p>Straight Talk: Karen Cooper 80</p> <p>Straight Talk: Susannah Malarkey 81</p> <p><b>Chapter 5 Solution 4: Creating a Family-Forward Culture 83</b></p> <p>One: No Meetings before 9:00 a.m. 86</p> <p>Two: Men Should Take Just as Much Parental Leave as Women 89</p> <p>Three: Shut Down Email at Night 92</p> <p>Four: Create Family-Friendly Spaces, Not Bro-Friendly Spaces 96</p> <p>Straight Talk: Christina Watt 105</p> <p>Straight Talk: Dr. Tejal Desai 106</p> <p><b>Chapter 6 Solution 5: Just Say No: High Performance Should Not Trump Bad Behavior 107</b></p> <p>Caught between a Rock and a Hard Place 108</p> <p>How Long Has This Been Happening? 109</p> <p>Reid Hoffman 112</p> <p>The Cost of Ignoring the Problem 113</p> <p>D&I: Hire a Diversity and Inclusion Director 114</p> <p>Words Can Change the World: Say “No” to Bad Behavior Regardless of Performance Level 115</p> <p>But Wait, There’s More 118</p> <p>Straight Talk: Laura Parmer Lohan 120</p> <p><b>Chapter 7 Solution 6: Adopt the ERA at Your Company—Because Your Country Didn’t 121</b></p> <p>Revenge of the Housewife 124</p> <p>Revive the Equal Rights Amendment: Ratify Now 129</p> <p>All is Not Lost 132</p> <p>Straight Talk: Melody McCloskey 135</p> <p><b>Chapter 8 Solution 7: Stand Together or Fall Apart 137</b></p> <p>Touching the Third Rail 139</p> <p>Great Expectations: Case Study 142</p> <p>It’s Really Not Personal 145</p> <p>Come Together: Right Now! 147</p> <p>Our Unique Strengths as Women 148</p> <p>Straight Talk: Debbie Landa 151</p> <p>Straight Talk: Shelley Ross 152</p> <p><b>Chapter 9 Solution 8: The Future: Raising Better Men 153</b></p> <p>Show That Mom is Incredible and Strong 156</p> <p>Communicate Differently at Home 157</p> <p>Break Out of the Man Box and Call Out Bro Behavior 158</p> <p>Show Him That Things That Are Traditionally “Feminine” Are Not “Less Than,” or Off-Limits 159</p> <p>Show Him New Heroes, Stories That Include Women and Girls 160</p> <p>Straight Talk: Grace Kahng 162</p> <p><b>Chapter 10 Final Thoughts 163</b></p> <p>A Note from Niniane Wang 165</p> <p>Endnotes 167</p> <p>Acknowledgments 169</p> <p>The Better Together Pledge 171</p> <p>Index 173</p>

<p><b>JONATHAN SPOSATO</b> is chairman and co-founder of Geekwire, PicMonkey, and WeCount.org, and, in general, a serial startup founder. Since his early days as a high-performing player on the first Xbox and Xbox games business, he's gone on to add numerous awards for innovation, voted "CEO of the Year" for Picnik.com, receiving the University of Washington's "Man of Integrity" award, and becoming the only person to sell two companies to Google. He recently promised all his future investments to female-founded companies—another first in the technology industry.

<p><b>Build High-Performing Organizations with a Gender-Balanced Workforce</b> <p><i>Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits</i> offers a rare and startling look at the business world through the lens of an expert looking in and plots out how all types of businesses can gain a competitive advantage and excel past competitors by simply nurturing an equal blend of men and women on leadership teams and staff. <p>Author Jonathan Sposato knows the challenges facing women in startup tech and venture capital today because he specifically builds his companies with-out those obstacles. He credits the unprecedented success of his businesses on his brand of gender-balanced culture, and in this fully practical guidebook to his celebrated style of team building, he puts his eight secrets to profiting through diversity in your hands. <p>By fine tuning your behaviors, communication style, and approach to leadership building, both men and women can achieve their individual potential to produce: <ul> <li>A more successful business</li> <li>A growing customer base loyal to better products and services</li> <li>A fully committed and fulfilled workforce</li> </ul> <p>His success is not an anomaly—and you might think there were more women in tech based on the data, but women aren't finding equal access to career-advancing opportunities in corporate cultures lacking in eight specific criteria. With the same entertaining and informative delivery that makes him a sought-after speaker worldwide, Jonathan walks you through adjusting your own culture to open the full potential of your workforce. <p>The data will amaze you and the real-world voices will inspire you, and with <i>Better Together</i> you can achieve more success with more women on your team.

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