Details

Startup Opportunities


Startup Opportunities

Know When to Quit Your Day Job
2. Aufl.

von: Sean Wise, Brad Feld, Chris Sacca

17,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 04.10.2017
ISBN/EAN: 9781119378198
Sprache: englisch
Anzahl Seiten: 208

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Beschreibungen

<b>Start strong with essential early-stage guidance from the VC perspective</b> <p><i>Startup Opportunities</i> is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. <p>More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. <ul> <li>Assess your business's viability using the 10x Rule</li> <li>Learn when you can quit your day job—or not</li> <li>Take the key steps to making your business succeed</li> <li>Discover the opportunities worth selling everything for</li> </ul> <p>This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. <i>Startup Opportunities</i> gives you the benefit of their experience to help you start strong and stay strong.
<p>Foreword xiii</p> <p>Preface xvii</p> <p>Trust Me, Your Idea Is Worthless 1<br /><i>by Tim Ferris</i></p> <p><b>Chapter 1 What Is a Startup? 3</b></p> <p>How to Use This Book 5</p> <p>Who This Book Is For 5</p> <p>Notes 6</p> <p><b>Chapter 2 The Democratization of Startups 7</b></p> <p>The Cost to Launch Is Approaching Zero 7</p> <p>The World Is Flat 8</p> <p>The Path Is Known 9</p> <p>Access to Capital 10</p> <p><b>Chapter 3 Opportunities 13</b></p> <p>The Four Criteria for an Opportunity 13</p> <p>What Is Opportunity Evaluation? 14</p> <p>What Is the Cost of Poor Opportunity Evaluation? 16</p> <p>Execution Trumps Opportunity 19</p> <p>Risk, Uncertainty, and Ambiguity 21</p> <p>The Issue of Bias 23</p> <p>Notes 27</p> <p><b>Chapter 4 Approaches to Opportunity Evaluation 29</b></p> <p>Where Does Opportunity Evaluation Fit into the Overall Startup Process? 29</p> <p>Overview of Business Model Generation 31</p> <p>Overview of Customer Development and Lean Startup 33</p> <p>Overview of the Disciplined Entrepreneur 35</p> <p>A Modern Version of the Scientific Method 36</p> <p>Notes 40</p> <p><b>Chapter 5 People 43</b></p> <p>Team 43</p> <p>Working Full Time 47</p> <p>Been There, Done That 47</p> <p>Passion 48</p> <p>Coachability 50</p> <p>Ability to Attract Talent 53</p> <p>Business Acumen 53</p> <p>Domain Knowledge 55</p> <p>Operational Experience 55</p> <p>Mentors 56</p> <p>Board of Directors/Advisors 57</p> <p>Customers 58</p> <p>Social Capital 59</p> <p>Notes 60</p> <p><b>Chapter 6 Pain 63</b></p> <p>Compelling Unmet Need 65</p> <p>Size 65</p> <p>Durability and Timeliness 68</p> <p>Notes 71</p> <p><b>Chapter 7 Product 73</b></p> <p>The 10× Rule 73</p> <p>Rate of Adoption 75</p> <p>Rogers’ (1976) Diffusion of Innovations Theory 75</p> <p>Intellectual Property 76</p> <p>Key Asset Access 77</p> <p>Proof of Concept—Selling Your Product in Advance of Making It 78</p> <p>Gross Margins 79</p> <p>Contents ix</p> <p>Scalability 81</p> <p>Notes 81</p> <p><b>Chapter 8 Market 83</b></p> <p>Market Stage 84</p> <p>Product/Market Fit 87</p> <p>Disruptive Innovation 90</p> <p>Industry CAGR 90</p> <p>Distribution Strength 91</p> <p>Customer Acquisition Costs 93</p> <p>Viral Marketing 93</p> <p>Competition 94</p> <p>The Goliath Paradox 96</p> <p>Barriers to Entry 97</p> <p>Government Regulations 98</p> <p>Partnership Status 99</p> <p>Knowing Why You Need to Raise Money 99</p> <p>Notes 102</p> <p><b>Chapter 9 Plan 105</b></p> <p>Time to Launch 106</p> <p>Plan to Scale 107</p> <p>Reasonable Not Right 108</p> <p>Get Out of the Building 111</p> <p>Plan B 112</p> <p>Notes 115</p> <p><b>Chapter 10 Pitch 117</b></p> <p>Short Form (Under 10 Minutes) 118</p> <p>Long Form (30 Minutes) 118</p> <p>Business Plan—or Not 119</p> <p>Executive Summary 121</p> <p>Q&A 121</p> <p>Notes 124</p> <p><b>Chapter 11 Raising Money 125</b></p> <p>Building a Relationship with a Potential Investor 126</p> <p>Who Makes the Ask? 127</p> <p>Use of Proceeds 127</p> <p>Raise the Least Amount of Money to Get to the Next Level 128</p> <p>Ask for Money from the Right Kind of Investor 129</p> <p>Raise Money When It’s Available 131</p> <p>You Aren’t an Exception 132</p> <p>Why Anything Other Than a Yes Is a No 134</p> <p>Be Realistic about Your Valuation 136</p> <p>Even Angels Have Investment Committees 137</p> <p>Notes 141</p> <p><b>Chapter 12 Pitfalls 143</b></p> <p>Showstoppers and Red Herrings 143</p> <p>Excessive Valuation 144</p> <p>Taboo Businesses 145</p> <p>No Skin in the Game 146</p> <p>The No Asshole Rule 146</p> <p>The Key Person Dependency 147</p> <p>Drinking Your Own Kool-Aid 147</p> <p>Notes 150</p> <p><b>Chapter 13 Don’t Quit Your Day Job If You Aren’t 151</b></p> <p>Passionate about the Space 151</p> <p>Able to Execute the Solution 151</p> <p>Certain That the Problem Is a Need (as Opposed to a Want) 151</p> <p>Certain That the Problem Is Shared by a Large (and Growing) Market 151</p> <p>Able to Offer a Solution That Is 10× Better Than Anything Else</p> <p>in the Market 152</p> <p>Ready to “Burn the Ships” 152</p> <p>Able to Access Potential Customers 152</p> <p>Able to Spend Six Months without Personal Income 152</p> <p>Able to Garner Enough People, Users, and Money to Create a</p> <p>Minimum Viable Product 152</p> <p>Prepared to Get into the Weeds and Do the Grunt Work 152</p> <p>Glossary 153</p> <p>Acknowledgments 159</p> <p>About the Authors 163</p> <p>Index 165</p> <p>Excerpt from Brad Feld’s</p> <p>Venture Deals, Third Edition 173</p>
<p><b>SEAN WISE</b> is an expert on startups and venture capital. He hosts <i>The Naked Entrepreneur</i>, which airs on the Oprah Winfrey Network, and is a prolific business educator, bestselling author, and an international business speaker. He is a partner at Ryerson Futures, a seed-stage venture capital fund and technology accelerator. <p><b>BRAD FELD</b> has been an early-stage investor and entrepreneur for over twenty years. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and Intensity Ventures, a company that helped launch and operate software companies. He's also a co-founder of Techstars.
<p><b>The Unbeatable System for Picking Winners Before the Gates Open</b> <p><i>Startup Opportunities, Second Edition,</i> is the first place every entrepreneur and investor should turn to when they come face to face with the next big business idea. In this peerless resource, a brilliant collection of investors and business owners share their hard-won advice for developing the critical eye to accurately assess the viability and potential of a business idea before huge amounts of time and money are squandered on a venture destined to fail. The rapid advancement of technology is driving innovation and change at an unprecedented rate, and having a dependable, expert-level methodology for quickly identifying high-potential startups can: <ul> <li>Get you into the next big thing ahead of the competition</li> <li>Show you why ideas are worthless and how the secret to startup success is making it happen</li> <li>Alert you to the hidden pitfalls, including psychological traps and indisputable deal breakers</li> </ul> <p><i>Startup Opportunities, Second Edition,</i> gives you everything you need to weed out the promising business thinkers from the ones with the mettle to make profits.

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