Details

The Handbook of Behavioral Operations


The Handbook of Behavioral Operations


Wiley Series in Operations Research and Management Science 1. Aufl.

von: Karen Donohue, Elena Katok, Stephen Leider

122,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 16.10.2018
ISBN/EAN: 9781119138327
Sprache: englisch
Anzahl Seiten: 688

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Beschreibungen

<p><b>A comprehensive review of behavioral operations management that puts the focus on new and trending research in the field</b></p> <p><i>The Handbook of Behavioral Operations</i> offers a comprehensive resource that fills the gap in the behavioral operations management literature. This vital text highlights best practices in behavioral operations research and identifies the most current research directions and their applications. A volume in the Wiley Series in Operations Research and Management Science, this book contains contributions from an international panel of scholars from a wide variety of backgrounds who are conducting behavioral research.</p> <p>The handbook provides succinct tutorials on common methods used to conduct behavioral research, serves as a resource for current topics in behavioral operations research, and as a guide to the use of new research methods. The authors review the fundamental theories and offer frameworks from a psychological, systems dynamics, and behavioral economic standpoint. They provide a crucial grounding for behavioral operations as well as an entry point for new areas of behavioral research. The handbook also presents a variety of behavioral operations applications that focus on specific areas of study and includes a survey of current and future research needs. This important resource:</p> <ul> <li>Contains a summary of the methodological foundations and in-depth treatment of research best practices in behavioral research.</li> <li>Provides a comprehensive review of the research conducted over the past two decades in behavioral operations, including such classic topics as inventory management, supply chain contracting, forecasting, and competitive sourcing.</li> <li>Covers a wide-range of current topics and applications including supply chain risk, responsible and sustainable supply chain, health care operations, culture and trust.</li> <li>Connects existing bodies of behavioral operations literature with related fields, including psychology and economics.</li> <li>Provides a vision for future behavioral research in operations.</li> </ul> <p>Written for academicians within the operations management community as well as for behavioral researchers, <i>The Handbook of Behavioral Operations </i>offers a comprehensive resource for the study of how individuals make decisions in an operational context with contributions from experts in the field.</p>
<p>List of Contributors xvii</p> <p>Preface xxi</p> <p><b>Part I Methodology </b><b>1</b></p> <p><b>1 Designing and Conducting Laboratory Experiments </b><b>3<br /></b><i>Elena Katok</i></p> <p>1.1 Why Use Laboratory Experiments? 3</p> <p>1.2 Categories of Experiments 5</p> <p>1.3 Some Prototypical Games 8</p> <p>1.3.1 Individual Decisions 8</p> <p>1.3.2 Simple Strategic Games 9</p> <p>1.3.3 Games Involving Competition: Markets and Auctions 11</p> <p>1.4 Established Good Practices for Conducting BOM Laboratory 12</p> <p>1.4.1 Effective Experimental Design 13</p> <p>1.4.2 Context 15</p> <p>1.4.3 Subject Pool 16</p> <p>1.5 Incentives 20</p> <p>1.6 Deception 24</p> <p>1.7 Collecting Additional Information 26</p> <p>1.8 Infrastructure and Logistics 28</p> <p>References 29</p> <p><b>2 Econometrics for Experiments </b><b>35<br /></b><i>Kyle Hyndman and Matthew Embrey</i></p> <p>2.1 Introduction 35</p> <p>2.2 The Interaction Between Experimental Design and Econometrics 37</p> <p>2.2.1 The Average Treatment Effect 37</p> <p>2.2.2 How to Achieve Randomization 38</p> <p>2.2.3 Power Analysis 39</p> <p>2.3 Testing Theory and Other Hypotheses: Classical Hypothesis Testing 42</p> <p>2.3.1 Tests on Continuous Response Data 43</p> <p>2.3.1.1 Parametric Tests 44</p> <p>2.3.1.2 Nonparametric Tests 45</p> <p>2.3.1.3 Testing for Trends 47</p> <p>2.3.1.4 Bootstrap and Permutation Tests 48</p> <p>2.3.1.5 An Illustration from Davis et al. (2011) 48</p> <p>2.3.1.6 When to Use Nonparametric Tests 50</p> <p>2.3.2 Tests on Discrete Response Data 50</p> <p>2.4 Testing Theory and Other Hypotheses: Regression Analysis 52</p> <p>2.4.1 Ordinary Least Squares: An Example from Davis et al. (2011) 52</p> <p>2.4.2 Panel Data Methods 55</p> <p>2.4.2.1 Dynamic Panel Data Models: The Example of Demand Chasing 57</p> <p>2.4.3 Limited Dependent Variable Models 60</p> <p>2.4.3.1 Binary Response Data 61</p> <p>2.4.3.2 Censored Data 62</p> <p>2.4.3.3 Other Data 63</p> <p>2.5 Dependence of Observations 63</p> <p>2.5.1 A “Conservative” Approach 64</p> <p>2.5.2 Using Regressions to Address Dependence 66</p> <p>2.5.2.1 Higher Level Clustering 67</p> <p>2.5.2.2 How Many Clusters 68</p> <p>2.6 Subject Heterogeneity 68</p> <p>2.6.1 Multilevel Analysis: Example Implementation 70</p> <p>2.7 Structural Estimation 71</p> <p>2.7.1 Model Selection 73</p> <p>2.7.2 An Illustration 75</p> <p>2.7.3 A Word on Standard Errors 76</p> <p>2.7.4 Subject Heterogeneity: Finite Mixture Models 78</p> <p>2.8 Concluding Remarks 80</p> <p>Acknowledgments 84</p> <p>References 84</p> <p><b>3 Incorporating Behavioral Factors into Operations Theory </b><b>89<br /></b><i>Tony Haitao Cui and Yaozhong Wu</i></p> <p>3.1 Types of Behavioral Models 90</p> <p>3.1.1 Nonstandard Preferences 90</p> <p>3.1.2 Nonstandard Decision‐making 96</p> <p>3.1.3 Nonstandard Beliefs 100</p> <p>3.2 Identifying Which Behavioral Factors to Include 100</p> <p>3.2.1 Robustly Observed 103</p> <p>3.2.2 One/A Few Factors Explain Many Phenomena 104</p> <p>3.2.3 Boundaries and Observed Behavioral Factors 104</p> <p>3.3 Nesting the Standard Model 106</p> <p>3.3.1 Reference Dependence 106</p> <p>3.3.2 Social Preferences and Comparison 107</p> <p>3.3.3 Quantal Response Equilibrium 108</p> <p>3.3.4 Cognitive Hierarchy in Games 109</p> <p>3.3.5 Learning 109</p> <p>3.3.6 Overconfidence 110</p> <p>3.4 Developing Behavioral Operations Model 110</p> <p>3.4.1 Parsimony Is Still Important 110</p> <p>3.4.2 Adding One Versus Many Behavioral Factors 111</p> <p>3.5 Modeling for Testable Predictions 114</p> <p>References 115</p> <p><b>4 Behavioral Empirics and Field Experiments </b><b>121<br /></b><i>Maria R. Ibanez and Bradley R. Staats</i></p> <p>4.1 Going to the Field to Study Behavioral Operations 121</p> <p>4.1.1 External Validity and Identification of Effect Size 122</p> <p>4.1.2 Overcome Observer Bias 123</p> <p>4.1.3 Context 123</p> <p>4.1.4 Time‐based Effects 124</p> <p>4.1.5 Beyond Individual Decision‐making 125</p> <p>4.2 Analyzing the Data: Common Empirical Methods 126</p> <p>4.2.1 Reduced Form Analysis of Panel Data 126</p> <p>4.2.2 Difference in Differences 129</p> <p>4.2.3 Program or Policy Evaluations 130</p> <p>4.2.4 Regression Discontinuity 131</p> <p>4.2.5 Structural Estimation 132</p> <p>4.3 Field Experiments (Creating the Data) 133</p> <p>4.3.1 Experimental Design 133</p> <p>4.3.2 Field Sites and Organizational Partners 137</p> <p>4.3.3 Ethics and Human Subject Protocol 139</p> <p>4.4 Conclusion: The Way Forward 140</p> <p>References 141</p> <p><b>Part II Classical Approaches to Analyzing Behavior </b><b>149</b></p> <p><b>5 Biases in Individual Decision‐Making 151<br /></b><i>Andrew M. Davis</i></p> <p>5.1 Introduction 151</p> <p>5.2 Judgments Regarding Risk 154</p> <p>5.2.1 The Hot‐Hand and Gambler’s Fallacies 155</p> <p>5.2.2 The Conjunction Fallacy and Representativeness 157</p> <p>5.2.3 The Availability Heuristic 159</p> <p>5.2.4 Base Rate Neglect and Bayesian Updating 162</p> <p>5.2.5 Probability Weighting 163</p> <p>5.2.6 Overconfidence 165</p> <p>5.2.7 Ambiguity Aversion 167</p> <p>5.3 Evaluations of Outcomes 169</p> <p>5.3.1 Risk Aversion and Scaling 169</p> <p>5.3.2 Prospect Theory 172</p> <p>5.3.2.1 Framing 174</p> <p>5.3.3 Anticipated Regret 175</p> <p>5.3.3.1 Reference Dependence 177</p> <p>5.3.4 Mental Accounting 177</p> <p>5.3.5 Intertemporal Choice 179</p> <p>5.3.6 The Endowment Effect 181</p> <p>5.3.7 The Sunk Cost Fallacy 182</p> <p>5.4 Bounded Rationality 184</p> <p>5.4.1 Satisficing 184</p> <p>5.4.2 Decision Errors 186</p> <p>5.4.3 System 1 and System 2 Decisions 188</p> <p>5.4.4 Counterpoint on Heuristics and Biases 189</p> <p>5.5 Final Comments and Future Directions 191</p> <p>Acknowledgments 193</p> <p>References 193</p> <p><b>6 Other</b><b>‐</b><b>regarding Behavior: Fairness, Reciprocity, and Trust </b><b>199<br /></b><i>Gary E. Bolton and Yefen Chen</i></p> <p>6.1 Introduction 199</p> <p>6.1.1 What Is Other‐regarding Behavior? 199</p> <p>6.1.2 Why Other‐regarding Behavior Is Important? 199</p> <p>6.1.3 Two Types of Triggers 201</p> <p>6.2 The Nature of Social Preferences 201</p> <p>6.2.1 The Central Role of Fairness and the Approach to Studying It in Behavioral Economics 201</p> <p>6.2.2 Fairness in the Ultimatum and Dictator Games 203</p> <p>6.2.3 Reciprocity in the Gift Exchange Game 204</p> <p>6.2.4 The Trust Game 205</p> <p>6.2.5 The Role of Institutions in Other‐regarding Behavior 206</p> <p>6.3 Models of Social Preferences 208</p> <p>6.3.1 What Can These Models Explain: Dictator and Ultimatum Games 211</p> <p>6.3.2 What Can These Models Explain: Gift Exchange and Trust Games 211</p> <p>6.3.3 What Can These Models Explain: The Market Game 212</p> <p>6.3.4 An Intention‐based Reciprocity Model 212</p> <p>6.4 Fair Choice: Stability and Factors That Influence It 214</p> <p>6.4.1 Example: Quantitative Estimates of Social Preferences 214</p> <p>6.4.2 Factors That Influence Fair Choice 215</p> <p>6.4.2.1 Stake Size 215</p> <p>6.4.2.2 Incomplete Information About Pie Size 220</p> <p>6.4.2.3 Entitlements 220</p> <p>6.4.2.4 Social Distance and Physiological Features 221</p> <p>6.4.2.5 Procedural Fairness 221</p> <p>6.5 Reciprocal Choice 222</p> <p>6.5.1 Economic Incentives May Harm the Intrinsic Reciprocity 222</p> <p>6.5.2 Wage Levels and Firm Profits Affect the Reciprocity 222</p> <p>6.5.3 Worker’s Population Affect the Degree of Reciprocity 223</p> <p>6.5.4 Do the Experimental Results with Imitated Effort Hold When the Effort Is Real? 223</p> <p>6.5.5 Maintaining Reputation Is One Motive to Trigger and Sustain Reciprocity 224</p> <p>6.5.6 Institutional Tit for Tat 225</p> <p>6.6 Trust and Trustworthiness 226</p> <p>6.6.1 Building Blocks of Trust and Trustworthiness 226</p> <p>6.6.2 Innate Triggers for Trust and Trustworthiness: Other‐regarding Preferences 227</p> <p>6.7 Summary: The Empirical Nature of Fair Choice 227</p> <p>References 229</p> <p><b>7 Behavioral Analysis of Strategic Interactions: Game Theory, Bargaining, and Agency 237<br /></b><i>Stephen Leider</i></p> <p>7.1 Behavioral Game Theory 238</p> <p>7.1.1 Accurate Beliefs 239</p> <p>7.1.2 Best Responses 242</p> <p>7.1.3 Strategic Sophistication 244</p> <p>7.1.4 Coordination Games and Equilibrium Selection 247</p> <p>7.1.5 Repeated Games 249</p> <p>7.1.6 Applications in Operations Management 252</p> <p>7.2 Behavioral Analysis of Principal–Agent Problems 253</p> <p>7.2.1 Response to Financial Incentives 254</p> <p>7.2.2 Financial Incentives in Other Settings: Monitoring, Tournaments, and Teams 256</p> <p>7.2.3 Reciprocity and Gift Exchange 258</p> <p>7.2.4 Nonmonetary Incentives 262</p> <p>7.2.5 Applications in Operations Management 263</p> <p>7.3 Bargaining 264</p> <p>7.3.1 Theoretical Approaches 265</p> <p>7.3.2 Economics Experiments: Free‐form Bargaining 266</p> <p>7.3.3 Economics Experiments: Structured Bargaining 268</p> <p>7.3.4 Economics Experiments: Multiparty Negotiations 270</p> <p>7.3.5 Psychology Experiments: Biases in Negotiations 271</p> <p>7.3.6 Applications in Operations Management 272</p> <p>References 273</p> <p><b>8 Integration of Behavioral and Operational Elements Through System Dynamics </b><b>287<br /></b><i>J. Bradley Morrison and Rogelio Oliva</i></p> <p>8.1 Introduction 287</p> <p>8.2 Decision‐making in a Dynamic Environment 289</p> <p>8.3 Principles (Guidelines) for Modeling Decision‐making 293</p> <p>8.3.1 Principle of Knowability 294</p> <p>8.3.2 Principle of Correspondence 295</p> <p>8.3.3 Principle of Requisite Action 296</p> <p>8.3.4 Principle of Robustness 296</p> <p>8.3.5 Principle of Transience 297</p> <p>8.4 Grounded Development of Decision‐making Processes 298</p> <p>8.4.1 Archival Cases 301</p> <p>8.4.2 Ethnography 301</p> <p>8.4.3 Field Studies 302</p> <p>8.4.4 Interviews 302</p> <p>8.4.5 Time Series and Econometric Methods 303</p> <p>8.4.6 Experimental Results and Decision‐making Theory 304</p> <p>8.5 Formulation Development and Calibration Example 304</p> <p>8.5.1 Erosion of Service Quality 304</p> <p>8.5.1.1 Employees’ Effort Allocation 306</p> <p>8.5.1.2 Decision Rule in Context 310</p> <p>8.5.2 Dynamic Problem Solving 311</p> <p>8.5.2.1 Clinicians’ Cue Interpretation 311</p> <p>8.5.2.2 Decision Rule in Context 313</p> <p>8.6 Conclusion 313</p> <p>References 316</p> <p><b>Part III Applications within Operations Management </b><b>323</b></p> <p><b>9 Behavioral Foundations of Queueing Systems </b><b>325<br /></b>Gad Allon and Mirko Kremer</p> <p>9.1 Introduction and Framework 325</p> <p>9.2 The Customer 327</p> <p>9.2.1 Disutility of Waiting (cT) 328</p> <p>9.2.1.1 Waiting Cost (cw, cs) 329</p> <p>9.2.1.2 Waiting Time (Tw, Ts) 331</p> <p>9.2.2 Quality (v) 332</p> <p>9.2.3 Abandonments (ℙ(v ≥ θi)) 334</p> <p>9.2.4 Arrivals (λ) 337</p> <p>9.2.5 Queue Discipline (λ → w) 337</p> <p>9.2.6 Service Speed (μ) 338</p> <p>9.3 The Server 338</p> <p>9.3.1 Work Speed (μ) 339</p> <p>9.3.2 Work Content (w) 340</p> <p>9.3.3 Work Sequence (λ → w) 341</p> <p>9.3.4 Quality (v) 342</p> <p>9.4 The Manager 343</p> <p>9.4.1 Ambience 343</p> <p>9.4.2 Capacity 344</p> <p>9.4.3 Discipline 345</p> <p>9.4.4 Incentives 346</p> <p>9.4.5 Information 347</p> <p>9.4.6 Layout 350</p> <p>9.4.7 Task 352</p> <p>9.5 Testing Queueing Theory in the Laboratory 353</p> <p>9.6 Conclusions and Future Research Opportunities 356</p> <p>References 359</p> <p><b>10 New Product Development and Project Management Decisions </b><b>367<br /></b><i>Yael Grushka</i><i>‐</i><i>Cockayne, Sanjiv Erat, and Joel Wooten</i></p> <p>10.1 Exploration: The Creative Process 368</p> <p>10.1.1 Brainstorming 370</p> <p>10.1.2 Innovation Contests 372</p> <p>10.1.3 Open Innovation 374</p> <p>10.2 Plan: From Creative to Reality 376</p> <p>10.2.1 Cognitive Process 378</p> <p>10.2.2 Emotions 380</p> <p>10.2.3 Incentives and Motivation 382</p> <p>10.3 Execute: From Planning to Execution 382</p> <p>10.4 Conclusions 385</p> <p>References 387</p> <p><b>11 Behavioral Inventory Decisions: The Newsvendor and Other</b> <b>Inventory Settings 393<br /></b><i>Michael Becker</i><i>‐</i><i>Peth and Ulrich W. Thonemann</i></p> <p>11.1 Introduction 393</p> <p>11.2 Nominal and Actual Order Quantities 394</p> <p>11.3 Decision Biases 396</p> <p>11.3.1 Anchoring on the Mean Demand 402</p> <p>11.3.2 Demand Chasing Heuristic 404</p> <p>11.3.3 Quantal Choice Model 406</p> <p>11.3.4 Debiasing the Decision Maker 410</p> <p>11.4 Utility Functions 412</p> <p>11.4.1 Risk Preferences 412</p> <p>11.4.2 Loss Preferences 413</p> <p>11.4.3 Prospect Theory 414</p> <p>11.4.4 Mental Accounting 416</p> <p>11.4.5 Inventory Error 417</p> <p>11.4.6 Impulse Balance 419</p> <p>11.5 Individual Heterogeneity 419</p> <p>11.5.1 Professional Experience 420</p> <p>11.5.2 Cognitive Reflection 420</p> <p>11.5.3 Overconfidence 421</p> <p>11.5.4 Gender 421</p> <p>11.5.5 Culture 422</p> <p>11.5.6 Online Platforms 422</p> <p>11.6 Other Inventory Models 423</p> <p>11.6.1 Nonobservable Lost Sales 423</p> <p>11.6.2 Price Setting 423</p> <p>11.6.3 Stochastic Supply 424</p> <p>11.6.4 Multiple Newsvendors 424</p> <p>11.6.5 Multiple Products 425</p> <p>11.6.6 Multiple Periods 425</p> <p>11.6.7 Economic Order Quantity Model 425</p> <p>11.7 Summary and Outlook 426</p> <p>11.7.1 So, What Have We Learned So Far? 426</p> <p>11.7.2 What Is Still to Come? 427</p> <p>Acknowledgments 428</p> <p>References 428</p> <p><b>12 Forecast Decisions </b><b>433<br /></b><i>Paul Goodwin, Brent Moritz, and Enno Siemsen</i></p> <p>12.1 An Introduction to Forecasting Behavior 433</p> <p>12.1.1 Demand Forecasting 433</p> <p>12.1.2 An Overview of Human Judgment in Demand Forecasting 435</p> <p>12.1.3 Where Human Judgment May Add Value 437</p> <p>12.2 Judgment Biases in Point Forecasting 438</p> <p>12.2.1 Anchoring and Point Forecasting 438</p> <p>12.2.2 System Neglect and Other Heuristics in Time Series Forecasting 441</p> <p>12.3 Judgment Biases in Forecasting Uncertainty 442</p> <p>12.3.1 Forecasting a Distribution 442</p> <p>12.3.2 Additional Biases in Forecasting a Distribution 443</p> <p>12.4 Organizational Forecasting Processes 443</p> <p>12.4.1 Forecasting Between Organizations 443</p> <p>12.4.2 Some Best Practices for Organizational Forecasting 444</p> <p>12.5 Improving Judgmental Forecasting 445</p> <p>12.5.1 Providing Feedback and Guidance 445</p> <p>12.5.2 Using Appropriate Elicitation Methods 446</p> <p>12.5.3 Obtaining Forecasts from Groups 448</p> <p>12.5.4 Interacting with Statistical Methods 449</p> <p>12.6 Conclusion and Future Research Opportunities 452</p> <p>References 453</p> <p><b>13 Buyer–Supplier Interactions </b><b>459<br /></b><i>Kay</i><i>‐</i><i>Yut Chen and Diana Wu</i></p> <p>13.1 Introduction 459</p> <p>13.2 Coordination with Imperfect Information: The Beer Distribution Game 460</p> <p>13.2.1 Behavioral Explanations for the Bullwhip Effect 460</p> <p>13.2.2 Remedies for the Bullwhip Behavior 466</p> <p>13.3 Relationships Under Incentive Conflicts: Contracting in Supply Chains 468</p> <p>13.3.1 Contracts Under Stochastic Demand 469</p> <p>13.3.2 Contracts with Deterministic Demand 474</p> <p>13.3.3 Contracts and Asymmetric Information 475</p> <p>13.3.4 Contracts and Bargaining Protocols 477</p> <p>13.3.5 Impact of Noncontractual Decisions on Channel Relationships 479</p> <p>13.4 Contracting and Mechanism Design 480</p> <p>13.4.1 The Traditional Rational Perspective 480</p> <p>13.4.2 The Behavioral Perspective 481</p> <p>13.4.3 Behavioral Mechanism Design 482</p> <p>13.5 Conclusion and Future Possibilities 482</p> <p>References 484</p> <p><b>14 Trust and Trustworthiness 489</b><br /><i>Özalp Özer and Yanchong Zheng</i></p> <p>14.1 Are There Any Business Case Studies Where Trust and Trustworthiness Matter? 490</p> <p>14.2 What Is Trust? 494</p> <p>14.3 What Is Trustworthiness? 496</p> <p>14.4 How Can We Measure Trust and Trustworthiness? 498</p> <p>14.4.1 The Investment Game 498</p> <p>14.4.2 The Forecast Sharing Game 500</p> <p>14.4.3 Why Do We Use Different Games to Study Trust and Trustworthiness? 503</p> <p>14.5 What Are the Building Blocks of Trust and Trustworthiness? 504</p> <p>14.6 Two Remarks on Research Methods (Optional) 509</p> <p>14.6.1 Spontaneous (One Shot) Versus Reputation (Repeated) 509</p> <p>14.6.2 Can We Model Trust and Trustworthiness Analytically? 510</p> <p>14.7 Conclusion 512</p> <p>Appendix 14.A A Selected Overview of Additional Decision Games for Studying Trust 515</p> <p>References 519</p> <p><b>15 Behavioral Research in Competitive Bidding and Auction Design </b><b>525<br /></b><i>Wedad Elmaghraby and Elena Katok</i></p> <p>15.1 Overview of Behavioral Operations Research on Auctions 525</p> <p>15.1.1 Auction Basics 526</p> <p>15.2 What We Learned from Experimental Economics Literature on Forward Auctions 527</p> <p>15.2.1 Tests of Revenue Equivalence 527</p> <p>15.2.1.1 Sealed‐bid First Price vs. Dutch 527</p> <p>15.2.1.2 Sealed‐Bid Second Price vs. English 528</p> <p>15.2.2 Why Is Bidding Too Aggressive in Sealed‐bid Auctions 528</p> <p>15.2.3 Auctions with Asymmetric Bidders 529</p> <p>15.3 Buyer‐ determined Auctions 530</p> <p>15.3.1 The Basic Model of Auctions with Nonprice Attributes 531</p> <p>15.3.2 The Effect of Nonprice Attribute Information 531</p> <p>15.4 Relationships and Moral Hazard in Auctions 532</p> <p>15.4.1 Reputation in Auctions 532</p> <p>15.4.2 Trust and Trustworthiness in Buyer‐determined Auctions 534</p> <p>15.5 Empirical Findings on Bidder Behavior, Judgment, and Decisionmaking Bias 534</p> <p>15.5.1 Starting Prices and Herding Behavior 536</p> <p>15.5.2 Reference Prices in Auctions 537</p> <p>15.6 Supply Risk 542</p> <p>15.6.1 Supplier Selection Under Supply Risk 542</p> <p>15.6.2 Qualification Screening and Incumbency 542</p> <p>15.7 Elements of Auction Design 543</p> <p>15.7.1 Reserve Prices 543</p> <p>15.7.2 Ending Rules 544</p> <p>15.7.3 Bid Increments and Jump Bidding 545</p> <p>15.7.4 Rank‐based Feedback 545</p> <p>15.7.5 Multisourcing 546</p> <p>15.8 Comparing and Combining Auctions with Negotiations 547</p> <p>15.8.1 Sequential Mechanism 547</p> <p>15.8.2 Post‐auction Negotiation 548</p> <p>15.8.3 Multiunit Setting 550</p> <p>15.9 Ongoing and Future Directions 550</p> <p>References 552</p> <p><b>16 Strategic Interactions in Transportation Networks </b><b>557<br /></b><i>Amnon Rapoport and Vincent Mak</i></p> <p>16.1 Introduction 557</p> <p>16.1.1 Basic Notions and Chapter Organization 558</p> <p>16.2 Experiments on Route Choice in Networks with Fixed Architecture 559</p> <p>16.2.1 Selten et al. (2007) 561</p> <p>16.2.2 Mak, Gisches, and Rapoport (2015) 562</p> <p>16.2.3 Summary 564</p> <p>16.3 Experiments on Traffic Paradoxes 564</p> <p>16.4 Experiments on the Pigou–Knight–Downs Paradox 565</p> <p>16.4.1 Morgan, Orzen, and Sefton (2009) 566</p> <p>16.4.2 Hartman (2012) 567</p> <p>16.4.3 Summary 567</p> <p>16.5 Experiments on the Downs–Thomson Paradox 568</p> <p>16.5.1 Denant‐Boèmont and Hammiche (2010) 568</p> <p>16.5.2 Dechenaux, Mago, and Razzolini (2014) 568</p> <p>16.5.3 Summary 569</p> <p>16.6 Experiments on the Braess Paradox 569</p> <p>16.6.1 Morgan, Orzen, and Sefton (2009) 570</p> <p>16.6.2 Rapoport et al. (2009) 572</p> <p>16.6.3 Gisches and Rapoport (2012) 574</p> <p>16.6.4 Rapoport, Gisches, and Mak (2014) 575</p> <p>16.6.5 Rapoport, Mak, and Zwick (2006) 576</p> <p>16.6.6 Summary 578</p> <p>16.7 Discussion and Conclusions 579</p> <p>Acknowledgment 581</p> <p>References 581</p> <p><b>17 Incorporating Customer Behavior into Operational Decisions </b><b>587<br /></b><i>Anton Ovchinnikov</i></p> <p>17.1 How to Think About “Behaviors” in Operational Settings: Customer Journey Maps 588</p> <p>17.1.1 What Are the Main Kinds of Behaviors to Think About? 590</p> <p>17.2 The “Before” Behaviors 591</p> <p>17.3.1 Assortment Management 596</p> <p>17.3.2 Inventory 597</p> <p>17.3.3 Quality 599</p> <p>17.3.4 Location 600</p> <p>17.3.5 Physical Facility Design and “Atmospherics” 600</p> <p>17.3.6 Virtual “Facility” Design 601</p> <p>17.3.7 Price Optimization and Dynamic Pricing 601</p> <p>17.3.8 Dynamic Pricing 602</p> <p>17.3.9 New Product Introductions 605</p> <p>17.3.10 Product Reuse, Returns, and Recycling 606</p> <p>17.3.11 Summary of the “During” Behaviors 606</p> <p>17.4 The “After” Behaviors 607</p> <p>17.5 Concluding Remarks 612</p> <p>Acknowledgments 612</p> <p>References 612</p> <p><b>18 The Future Is Bright: Recent Trends and Emerging Topics in Behavioral Operations </b><b>619<br /></b><i>Karen Donohue and Kenneth Schultz</i></p> <p>18.1 Introduction 619</p> <p>18.2 Current Research Trends 620</p> <p>18.2.1 Methodological Observations 621</p> <p>18.2.2 OM Context Observations 624</p> <p>18.3 Emerging Behavioral Operations Topics 627</p> <p>18.3.1 Behavioral Issues in Healthcare Operations 627</p> <p>18.3.1.1 Current Research Examples 628</p> <p>18.3.1.2 Future Research Needs 630</p> <p>18.3.2 Behavioral Issues in Retail Operations 632</p> <p>18.3.2.1 Current Research Examples 633</p> <p>18.3.2.2 Future Research Needs 634</p> <p>18.3.3 Behavioral Issues in Social and Sustainable Operations 636</p> <p>18.3.3.1 Current Research Examples 638</p> <p>18.3.3.2 Future Research Needs 639</p> <p>18.3.4 Behavioral Issues in Supply Chain Risk 640</p> <p>18.3.4.1 Current Research Examples 641</p> <p>18.3.4.2 Future Research Needs 642</p> <p>18.4 Final Remarks 643</p> <p>Acknowledgments 645</p> <p>References 645</p> <p>Index 653</p>
<p><b>KAREN DONOHUE, P<small>H</small>D,</b> is Board of Overseers Professor of Supply Chain and Operations in the Carlson School of Management at the University of Minnesota.</b> <p><b>ELENA KATOK, P<small>H</small>D,</b> is Ashok & Monica Mago Professor of Operations Management in the Naveen Jindal School of Management at the University of Texas at Dallas, and a Co-Director of the Center and Laboratory for Behavioral Operations and Economics. <p><b>STEPHEN LEIDER, P<small>H</small>D,</b> is Associate Professor of Technology and Operations in the Ross School of Business at the University of Michigan.
<p><b>A comprehensive review of behavioral operations management that puts the focus on new and trending research in the field</b> <p><i>The Handbook of Behavioral Operations</i> offers a comprehensive resource that fills an important gap in the behavioral operations literature. This vital text highlights best practices in behavioral operations research and identifies the most current research directions and their applications. A volume in the Wiley Series in Operations Research and Management Science, this book contains contributions from an international panel of scholars from a wide variety of backgrounds who are conducting behavioral research. <p>The handbook provides succinct tutorials on common methods used to conduct behavioral research, serves as a resource for current topics in behavioral operations, and acts as a guide to the use of new research methods. The authors review the fundamental theories and offer frameworks from a psychological, systems dynamics, and behavioral economic standpoint. They provide a crucial grounding for behavioral operations as well as an entry point for new areas of behavioral research. The handbook also presents a variety of behavioral operations applications that focus on specific areas of study and includes a survey of current and future research needs. This important resource: <ul> <li>Contains a summary of the methodological foundations and in-depth treatment of research best practices in behavioral research.</li> <li>Provides a comprehensive review of research conducted over the past two decades in behavioral operations, including such classic topics as inventory management, supply chain contracting, forecasting, and competitive sourcing.</li> <li>Covers a wide-range of current topics and applications including supply chain risk, responsible and sustainable supply chain, health care operations, culture and trust.</li> <li>Connects existing bodies of behavioral operations literature with related fields, including psychology and economics.</li> <li>Provides a vision for future behavioral research in operations.</li> </ul> <p>Written for academicians within the operations management community as well as for behavioral researchers more broadly, <i>The Handbook of Behavioral Operations</i> offers a comprehensive resource for the study of how individuals make decisions in an operational context with contributions from experts in the field.

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