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<p>About the Author xv</p> <p>Acknowledgements xvii</p> <p>Introduction: Unicorns vs Zombies xix</p> <p><b>Part One Innovation Strategy For Pragmatists 1<br /></b>Innovation is an argument inside most companies –frail, new ideas versus the overwhelming power of the status quo. An innovation strategy helps create an environment where new ideas can emerge and thrive. It is the single-most important way to build and sustain innovation performance. And it doesn’t have to be difficult.</p> <p>1 The Power of Strategic Intentionality 3</p> <p>2 The Do-Or-Die Issue of Innovation Performance 8</p> <p>3 Money Talks 12</p> <p>4 The Innovation that Customers Buy 15</p> <p>5 HowMuch Innovation is Enough? 17</p> <p>6 The Future is Coming Ready or Not 27</p> <p>7 DetectingWeak Signals from the Future 29</p> <p>8 Blurred Vision 38</p> <p>9 What Does the Future Actually <i>Mean</i>? 41</p> <p>10 The Future and Its Naysayers 47</p> <p>11 Leading from the Future 49</p> <p>12 Innovation Strategy: Turn It On 51</p> <p>13 Quick-Start Innovation StrategyWorkshop 53</p> <p><b>Part Two Turning on a Fast-Track Innovation Process 59<br /></b>Great innovation rarely happens without a clear and effective process. This section shares the practical tools used by global innovation leaders that your team can begin using today.</p> <p>14 Why Zombies Hate Innovation Process 61</p> <p>15 Starting with Insight: The Innovation Particle 65</p> <p>16 ‘Why’ MattersMoreThan ‘What’ with Customer Insight 72</p> <p>17 Working with Customer ‘Progress’ Insights 81</p> <p>18 Framing Great Opportunities 93</p> <p>19 Catalytic Questions 100</p> <p>20 Hot Love 109</p> <p>21 Preparing for Greatness 111</p> <p>22 Running a Creative Session 122</p> <p>23 How to Choose the Right Ideas 126</p> <p>24 The ‘Five-Day Brainstorm’ 134</p> <p>25 Tracking Idea Progress 137</p> <p>26 Overcoming the Execution Problem 140</p> <p>27 Innovation Rocket Fuel 144</p> <p>28 Innovation Trapdoors 149</p> <p>29 If You Only Read One Chapter… 166</p> <p>30 ShowMe theMoney? 191</p> <p>31 Dead on Arrival 198</p> <p>32 Your Great Idea Isn’t Enough 224</p> <p><b>Part Three Building Your People’s Innovation Capabilities 235<br /></b>Most organisations want more innovation but few equip their people to actually deliver it. This section provides practical strategies, roadmaps and case studies to help your people out-innovate your competitors.</p> <p>33 Enabling Ingenuity 237</p> <p><b>Part Four Time,Money and Talent: How to Resource Innovation 249<br /></b>Business-as-usual makes little provision for bolder innovation.This section helps you rethink how resources are managed and allocated so that the future has a greater chance of showing up.</p> <p>34 Who Does It and Who Pays for It? 251</p> <p><b>Part Five Innovation Culture for Realists 267<br /></b>Culture has been defined as ‘what is ordinary’. Yet most companies demand extraordinary innovation to emerge from their status quo set-ups. This section shows how to move beyond a one-size-fits-all culture to where bigger ideas can emerge and thrive on a repeatable basis.</p> <p>35 Calibrating Culture to Outcome 269</p> <p>36 BeMore Human 275</p> <p>37 If Culture Feels tooWoolly, Switch to ‘Space’ 279</p> <p>38 Bold Ideas aren’t Born on Stage 283</p> <p>39 Next-Level Creative Culture 292</p> <p>40 Innovation Fight Club 309</p> <p>41 Driving with the Handbrake On 317</p> <p><b>Part Six Leading an Innovation Reformation 325<br /></b>Innovation is regularly cited as a top three priority amongst leaders, yet the vast majority of their training and experience is in business-as-usual management. This section provides practical tools for leaders who need to lead their organisations to a new level of innovation performance.</p> <p>42 The Innovation LeadershipMandate 327</p> <p>43 Innovation Never ‘Just Happens’ 329</p> <p>44 Mapping the Leadership Territory 332</p> <p>45 To Boldly Grow 339</p> <p>46 It Takes a Leader 341</p> <p>47 You are a User Experience 344</p> <p>48 Confronting Personal Relevance 352</p> <p>49 Enduring the Bumps 356</p> <p><b>Part Seven Turn It On, Turn It Up 359<br /></b>You’ve read the book and are ready to start. But where do you begin? What does ‘Day One’ look like? This section provides some pragmatic starting points to turn on and turn up your innovation performance.</p> <p>50 Turning It On 361</p> <p>Index 369</p>

<p><b>Elvin Turner</b> is an award-winning advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world.

<p><b>More agility. More energy. More genius.</b></p> <p>Why do some companies always seem to have the best ideas, the most engaged people and the most profitable growth?</p> <p>Based on 10 years of research, <i>Be Less Zombie</i> goes behind the scenes of some of the world's most innovative companies and decodes the tools, hacks and approaches that help their managers systematically spark ingenuity, agility, and profitable creativity at scale.</p> <p><i>Be Less Zombie</i> is a pragmatic 'how-to' guide for any team or organisation that needs to adapt its culture, processes, leadership and decision-making for an age of increasingly unpredictable and rapid change.</p> <p>"A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation. A practical guide to curating a culture of innovation and navigating against the headwinds of organisational status quo."<br /><b>—Simon Collins,</b> Senior Vice President, Mastercard</p> <p>"Most leaders struggle to get the innovation performance they need. This is the practical playbook they've been waiting for."<br /><b>—Andy Billings,</b> Vice President Profitable Creativity, Electronic Arts</p> <p>"This is an invaluable step-by-step guide to sparking, scaling and sustaining a culture of bold innovation."<br /><b>—Ash Tailor,</b> Global Brand & Marketing Director, LEGOLAND</p>

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