Details

Rethinking Strategy


Rethinking Strategy

How to anticipate the future, slow down change, and improve decision making
1. Aufl.

von: Steve Tighe

13,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 16.04.2019
ISBN/EAN: 9780730368373
Sprache: englisch
Anzahl Seiten: 320

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Seize opportunity from uncertainty</b></p> <p>What if you could use strategy to turn market volatility to your competitive advantage? <i>Rethinking Strategy</i> shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response.</p> <p>In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity.</p> <ul> <li>anticipate impending market shifts <i>before</i> they emerge</li> <li>slow down change by making the future <i>familiar</i></li> <li>unlock the entrepreneurial talent that lies <i>within</i> your organisation</li> <li>mobilise an army of internal advocates to <i>drive</i> strategy execution</li> <li>embed <i>foresight</i> into your planning and innovation processes</li> </ul> <p>Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With <i>Rethinking Strategy</i>, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.</p>
<p>Acknowledgements ix</p> <p>Introduction: Empowering your organisation xi</p> <p><b>Part I: Searching 1</b></p> <p>1 The trouble with trends 3</p> <p><b>Part II: Learning 13</b></p> <p>2 The latent resource 15</p> <p>3 Where does the future fit? 31</p> <p>4 Reframing strategy 39</p> <p>5 Overcoming myopia 67</p> <p>6 The shape of things to come 75</p> <p><b>Part III: Doing 105</b></p> <p>7 The strategic challenge 107</p> <p>8 How do I know what I think until I see what I say? 115</p> <p>9 Conversations with Mr Silly 139</p> <p>10 ‘What’s next?’ — Anticipating the future 155</p> <p>11 ‘So what?’ — Positioning for the future 215</p> <p>12 ‘Now what?’ — Transitioning to the future 241</p> <p>13 Making sense of the patterns in the chaos 251</p> <p>Endnotes 269</p> <p>Index 279</p>
<p><b>STEVE TIGHE</b> is a leading advisor to business on the future, strategy and innovation. Steve is the former Foresight Manager at global brewer Foster's and has worked with some of the world's leading companies, exploring future scenarios for their industry and designing innovative strategies in response.
<p><b>SEIZE OPPORTUNITY FROM UNCERTAINTY</b> <p>What if you could use strategy to turn market volatility to your competitive advantage? <i>Rethinking Strategy</i> shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. <p>In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what's to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation's principal creative and learning activity. <p><b>Learn how to:</b> <ul> <li>anticipate impending market shifts <i>before</i> they emerge</li> <li>slow down change by making the future <i>familiar</i></li> <li>unlock the entrepreneurial talent that lies <i>within</i> your organisation</li> <li>mobilise an army of internal advocates to <i>drive</i> strategy execution</li> <li>embed <i>foresight</i> into your planning and innovation processes.</li> </ul> <p>With<i> Rethinking Strategy,</i> you'll learn how to make better decisions and thrive alongside increasing competition and uncertainty.

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