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<b>Are you ready for the next global economic disruption?</b> <p><i>Blind Spots</i> outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together – <i>twice over</i> and continues to rise. <p>Women: they drive the majority of our purchases, they're outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets. <p>This book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. Written by Australia's definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action. <p>Women's impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. If you're ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you. <p>Brideson will show you how to: <ul> <li>Single out a competitive advantage in a volatile, slow-growth market.</li> <li>Bridge the gap between gender nuance and commercial gain.</li> <li>Leverage authentic insights into a long-term, loyal relationship.</li> </ul> <p>In the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market providing innovation and better profitability to the status quo. <i>Blind Spots</i> provides the framework and critical shift in perspective for making it in the new economy of women.